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The real story in Facebook’s Q2 earnings is the dominance of mobile


This week has been a week of earnings reports from key tech firms – notably Twitter and Facebook. The former told a difficult story in parts, with slowing Twitter user growth and recent product developments not yet rectifying this. For Facebook, there was also some challenging ...

My first 3 weeks as a WCRS Big Breaker


WCRS’ benevolent leader, and all round wise sage, Matt Edwards once said that working in advertising is the closest thing to being a rock star without, you know, being in a rock band. Unfortunately, I’ve yet to be given my double neck guitar and Dave Grohl-esque throne. However, moving to Lo...

Women’s Aid shortlisted in the BIMAs


We're very pleased to announce that our latest work for Women's Aid has been selected as a finalist for Public Life and Location in the BIMA awards. The interactive out of home billboard showed a women who was badly beaten and bruised. However, when passers-by stopped and noticed...

The Engine Summer Circus


When William Bernbach spoke of creativity being the last remaining unfair advantage, he probably didn't have the scenes of the Engine Summer Circus at the forefront of his mind. But as Engine's brightest and best came together to compete for the crown of the day, creativity was all there was to ...

The rise of emojis, and why brands should start to ❤️ them


Do you use emojis? Are you adding  to your tweets or using  in a message or post on Facebook? According to research from Luminoso in 2014, emojis became more popular than much more establish punctuation. Used to express emotions, to respond in a way that words alone might not be able t...

Can Churchie get any more lovable?


It’s a bold claim coming from us, but Churchill might just be our most loved star on British television. If you agree with us we have some fantastic news; Churchill is back with more humorous idents showing that you can depend on the dog. In the series of idents Churchie meets a car tyre on...

WCRS Tweets
  • RT @EngineLondon: .@WCRS_LDN client @Warburtons chat to the @Telegraph about #TheDeliverers http://t.co/zHg4NizBTC http://t.co/kt3GFMFe7D

    31 July, 16:08:25
  • RT @Tiggerbouncer: How family firm Warburtons became the second-largest grocery brand in Britain | via @Telegraph http://t.co/Mu5JAySJpn

    31 July, 13:10:37
  • The psychology of purchase http://t.co/EEhZYzi8Zp via @campaignmag

    31 July, 13:06:00
  • RT @MarketingUK: Beyond Tinder: charity hackathon produces dating app for the blind http://t.co/0UF5a97hOK by @shonaghosh http://t.co/59GG4

    31 July, 10:16:36
  • RT @Digiday: The rise of mobile and platforms are the biggest forces influencing modern media, says Edelman's Steve Rubel http://t.co/qd2ph

    31 July, 09:39:34
  • RT @CityAM: Tesco drops annoying self-checkout "unexpected item in the bagging area" audio http://t.co/8ehj7w2mJC http://t.co/WYH5ALLaqn

    30 July, 16:05:54
  • .@mattrhodes' key takeaway from the @facebook Q2 earnings: the massive shift to mobile for users and advertisers http://t.co/Pi8rSksVWx

    30 July, 15:16:24
  • RT @EngineLondon: What if products we branded as 'gold' were truly made of gold? Artist explores gold aesthetics http://t.co/OQ5GAzJ3s6 htt…

    30 July, 11:14:03
  • .@MarketingUK are asking for nominations for your favourite TV ad ever. Take a look and get your suggestions in http://t.co/QtMuog62hM

    30 July, 08:45:51
  • RT @SkyNews: Is Twitter about to look a lot more like Facebook? http://t.co/QfeKpTmkHz http://t.co/WagG2s6INs

    29 July, 15:19:02
  • RT @LBBOnline: An amazing story of success at @WCRS_LDN: See how beatboxer @Beardyman helped a creative team get hired http://t.co/XG74FSgs

    29 July, 14:03:20
  • RT @LBBOnline: We spend 5 minutes with French animation legend Sylvain Chomet. Not one to miss this... http://t.co/ugGunRC0yU @th1ngth2ng

    29 July, 09:49:46
  • How @beardyman helped @CdaRoza and Rosanna land their first gig here at WCRS @LBBOnline http://t.co/9MSZbHhER0 http://t.co/AuFwP5rguw

    29 July, 09:34:32
  • RT @Campaignmag: Sky profits up 6% with nearly a million customers added http://t.co/T7HtpkwLBH @SkyUK http://t.co/MwIARX0Hdr

    29 July, 08:37:48
  • Thank you @contagious for coming to @EngineLondon to share your insights on this year's @Cannes_Lions.

    29 July, 08:34:05