They spoke to 58,000 teens aged 11-18 over 31 countries, including Europe, US and Latin America.
- Instant Messenger was used by 76% of respondents to communicate.
- Email has seen a dip in usage, being favoured for more ‘official’ communications with parents and employers.
- 71% of teens now listen to music via their mobile, compared to only 38% in 2006.
- 70% use their mobiles to take photos and video, up 11% from 2006
- 64% play games via the mobile, up 14% from the previous survey.
- In the UK, Nokia has slipped to 3rd most popular below its rivals, Sony Eriksson and Samsung
- Social networking’s proliferation has been hampered, particularly in Latin American countries, due to the dominance of English-langauge social networking sites, suggesting that localised social network sites will be the opportunity of the future.
- 40% of the teens did not view social networks as an important part of their communication experience.
- Nike and Converse top the list of teens’ favoured shoe brands, while newcomers such as Bench and Primark are breaking into the top five clothing brands.
Habbo then broke down typical teen web users into five typical personality types, which were evenly split around the globe, although there were variations from country to country. None are that surprising!
Read the whole research project information here.