We’re all very chuffed here at Engine Towers today as industry bible Campaign has named TFL as its advertiser of the year.
Whilst it wasn’t the only piece of advertising they released this year, far from it in fact, there’s no doubt that the Do The Test piece created by our friends at WCRS was the shining star out of their ads from 2008. Whilst we’re obviously chuffed for the guys at WCRS we’re also quietly pleased ourselves due to the fact that, as the agency in charge of the online marketing & seeding of the ad (and its follow-up, Whodunnit?) we’d like to think that we can take pride in this award as well as the fact that it was named as one of the top 10 virals of the year as well.
With over 12 million views and counting, appearances on programmes ranging from Good Morning America to BBC London News as well as features in papers such as The Observer and The Daily Telegraph, Do The Test really was a viral monster in 2008. It even has more views on YouTube now than Cadbury’s gorilla ad which is quite an achievement though of course it may simply be that there are lots of people out there who loathe the music of Phil Collins as much as we do.
Image by eecue on flickr