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Altogether Launch Sony’s Fantasy Festival

Altogether Launch Sony’s Fantasy Festival

If possible I would love to put a bypass around the forthcoming winter. Lets be honest here Christmas is overrated. In January you will fail after 3 days to keep to an enforced health kick and only if you’re lucky February or March might involve a skiing holiday, but that’s pretty much it. So lets just shirk our way through it and start planning the warmer months in 2010. There is at least going to be a world cup, which will be brilliant as long as Wayne Rooney doesn’t fall over.

The 2010 festival season is what most summer lovers will be looking forward to and have already planned, Glastonbury 2010 has already sold out in a day. There is talk of ‘The Zep’ playing, or at least ‘Robert Plant minus the rest of the Zep’ but whatever lineup they choose, as it forms over the next few months we will all be hoping that Jay-Z doesn’t top the bill again. It just wasn’t in the spirit in my opinion, you may argue, but I don’t care because that’s actually the whole point of our latest project anyway.

At the beginning of this year we were looking at ways to engage users socially around Sony’s passion for sound quality. As music has never been more instantly available, the way in which it is discovered and shared has completely changed. But this ease of choice has come at a price with people lessening the importance of music quality (an MP3 is essentially a compressed file). We wanted to create a platform on which Sony’s passion for sound could be shared with a common passion of music. As a result we have just launched Sony’s Fantasy Festival, a free points based league game. The aim – to assemble the ultimate, imaginary festival line-up and gain as many points as possible through your acts’ popularity tracked on the internet. Your personal lineup becomes an expression of your personality but is also a way of proving you have your finger on the pulse.

A mixture of Yahoo data and Last.fm plays is turned into a buzz metric that we have guilefully entitled…Buzz! The better your Buzz, the more popular your festival. Last.fm was the perfect platform – the music fan base was already there with the added bonus of a database of more than 60,000 acts to choose from. It allowed us to make the line up visual and therefore a great deal more enticing.

Top tip – Rammstein are doing very well right now but you never know – Timmy Mallet might just have a giant fan base out there somewhere?! Who knows, but as we are running the campaign in over 32 countries you’re bound to find some obscure success somewhere. All I can say is have a go. The creator of the most popular line up will be going to a festival of their choice in a VIP Winnebago and a pocket full of cash courtesy of Sony. Even if it rains it’s better than a set of practice golf balls from your dad this Christmas.

WCRS Tweets
  • Happy 3 day weekend! Here is some fun stuff to get out and see this Bank Holiday http://t.co/pzjo59HgdU

    22 August, 15:47:33
  • @mcgarrybowenuk Go team! We'll look forward to seeing Peter at @Oystertweet's clip ;-)

    22 August, 14:12:05
  • Bank Holiday w/c Friday calls for something silly. May we present perfectly timed dog photos http://t.co/uIgXDqRdmR http://t.co/FuWOlxrr1J

    22 August, 10:22:11
  • Love the scooter @jonburkhart any tricks to show us? http://t.co/fT45X77Dyw

    21 August, 17:13:30
  • Question for the urgent genius @jonburkhart can we see your #icebucketchallenge http://t.co/rH17cWYvxp

    21 August, 17:07:12
  • Mental to listen to but here's a nice visualization of people listening to the same song at the same time on @Spotify http://t.co/zOmLOkOO4O

    21 August, 14:19:12
  • Thanks to @SpreadingJam we've taken the #IceBucketChallenge & now nominate... @mcgarrybowenuk @FCBinferno @thisisdare http://t.co/37vtO6tiU4

    21 August, 13:18:22
  • @SpreadingJam We accept #icebucketchallenge. Although cold just thinking about it! @MHPC @mndassoc @callingbrands

    20 August, 12:17:16
  • RT @EngineLondon: Great news for @SpreadingJam and @WCRS_LDN today - both shortlisted for two @Campaignmag Big Awards!

    20 August, 11:39:55
  • Super nudes by Swedish illustrator Sara Andreasson over on @itsnicethat http://t.co/ZEcxribzNB http://t.co/6XhIGcNyyx

    20 August, 11:39:08
  • The craziest thing you'll see today. Face-tracking projection basically resulting in real-life CGI http://t.co/298TbhRqsX via @verge

    20 August, 09:35:14
  • An unexpected treat in the form of chocolate Lego bricks http://t.co/eCmtYA8Mdm http://t.co/tM4fOtolX0

    19 August, 15:17:35
  • Behold Mother Earth...the majestic Tianzi Mountains in China http://t.co/J64glCy5eG http://t.co/JsBwHpApdi

    19 August, 15:09:49
  • Inside the 'Infinity Shed'...beautiful work by Emilie Pugh via http://t.co/4uNVUETajr http://t.co/thQLXGNrVq

    19 August, 11:44:42
  • Never underestimate a homemade PVC pipe instrument, played with a pair of flip flops...PHWOAR! http://t.co/z9CY29qloq via @YouTube

    19 August, 09:23:10