WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

@WCRS_LDN on Twitter WCRS on Google+ wcrsldn on Pinterest WCRS on LinkedIn

Altogether Launch Sony’s Fantasy Festival

Altogether Launch Sony’s Fantasy Festival

If possible I would love to put a bypass around the forthcoming winter. Lets be honest here Christmas is overrated. In January you will fail after 3 days to keep to an enforced health kick and only if you’re lucky February or March might involve a skiing holiday, but that’s pretty much it. So lets just shirk our way through it and start planning the warmer months in 2010. There is at least going to be a world cup, which will be brilliant as long as Wayne Rooney doesn’t fall over.

The 2010 festival season is what most summer lovers will be looking forward to and have already planned, Glastonbury 2010 has already sold out in a day. There is talk of ‘The Zep’ playing, or at least ‘Robert Plant minus the rest of the Zep’ but whatever lineup they choose, as it forms over the next few months we will all be hoping that Jay-Z doesn’t top the bill again. It just wasn’t in the spirit in my opinion, you may argue, but I don’t care because that’s actually the whole point of our latest project anyway.

At the beginning of this year we were looking at ways to engage users socially around Sony’s passion for sound quality. As music has never been more instantly available, the way in which it is discovered and shared has completely changed. But this ease of choice has come at a price with people lessening the importance of music quality (an MP3 is essentially a compressed file). We wanted to create a platform on which Sony’s passion for sound could be shared with a common passion of music. As a result we have just launched Sony’s Fantasy Festival, a free points based league game. The aim – to assemble the ultimate, imaginary festival line-up and gain as many points as possible through your acts’ popularity tracked on the internet. Your personal lineup becomes an expression of your personality but is also a way of proving you have your finger on the pulse.

A mixture of Yahoo data and Last.fm plays is turned into a buzz metric that we have guilefully entitled…Buzz! The better your Buzz, the more popular your festival. Last.fm was the perfect platform – the music fan base was already there with the added bonus of a database of more than 60,000 acts to choose from. It allowed us to make the line up visual and therefore a great deal more enticing.

Top tip – Rammstein are doing very well right now but you never know – Timmy Mallet might just have a giant fan base out there somewhere?! Who knows, but as we are running the campaign in over 32 countries you’re bound to find some obscure success somewhere. All I can say is have a go. The creator of the most popular line up will be going to a festival of their choice in a VIP Winnebago and a pocket full of cash courtesy of Sony. Even if it rains it’s better than a set of practice golf balls from your dad this Christmas.

WCRS Tweets
  • RT @bensaint: Big weekend for @notonthehighst -the launch of our Valentine's Day TV ad from @WCRS_LDN Hope you like! https://t.co/16HPYbFw

    30 January, 18:15:41
  • Pillow cinema, a zen garden and an epic food fest...we've got it all covered in this week's stuff to get out and see http://t.co/vHHw7CMJr0

    30 January, 17:12:59
  • Look who it is...our favourite visitor Paco the Pug :) http://t.co/fkwq2tAYwF

    30 January, 14:48:12
  • RT @IPA_Updates: Tune in to @BBCRadio4 8.30pm tonight to hear @girlfromafrica talk about pricing time with @EvanHD http://t.co/lgUcB3Kot1

    29 January, 12:34:25
  • Rather disconcerting indeed. Unsettling ceramic tableware by Ronit Baranga from http://t.co/ecSpplV4K3 via @Colossal http://t.co/uUOvogtdJ3

    29 January, 12:30:17
  • RT @OlenkaSusannah: Aerial jelly fish planters from Petit Beast on @EtsyUK http://t.co/vY8pEip0TV http://t.co/qNYsjeW3g7

    29 January, 11:31:56
  • We're delighted to have photographer and general voyeur @Penny_Cottee on show at WCRS http://t.co/T5Omt5udgz

    27 January, 16:01:22
  • RT @OlenkaSusannah: Haunting beauty of abandoned buildings captured by @romainveillon - from Art Deco powerplants to Viennese dancehalls ht…

    27 January, 10:09:44
  • YUM! @hollowlegs uses the tastiest SE Asian ingredients in her new cookbook #ChinatownKitchen http://t.co/nJLENIz6xr http://t.co/UgLqQ8XnOW

    26 January, 16:40:47
  • RT @OlenkaSusannah: Seriously beautiful flower canopied streets http://t.co/d4MzBTVwVh via @boredpanda http://t.co/R5R9boGCuy

    26 January, 15:34:49
  • RT @EngineLondon: Put down the scatter gun and get practical: http://t.co/gHYzMUCBQn Wise words for 2015 from @WCRS_LDN's Dino Burbidge

    26 January, 14:45:46
  • Our Army campaign created with @EngineLondon @AndrewsAldridge is in @TheDrum's Creative Showcase. Get voting here: http://t.co/8IdYeCq7Dy

    26 January, 10:51:07
  • RT @TheDrumCreative: The #CreativeShowcase has arrived! Featuring @WCRS_LDN, @irisworldwide, @WiedenKennedy & more http://t.co/ZtodwnfLpo h…

    26 January, 10:46:05
  • RT @texastheband: Always a strange one when you get in a lift with yourself! #wcrs #talk http://t.co/LfZgtQO8UQ

    26 January, 10:12:49
  • RT @Tiggerbouncer: Ten things technology will bring us in 2015 : http://t.co/UfiZDyEUsQ via @wcrs_ldn

    26 January, 07:30:40