WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

@WCRS_LDN on Twitter WCRS on Google+ wcrsldn on Pinterest WCRS on LinkedIn

WCRS CREATE BESPOKE BRITISH ATHLETE DOCUMENTARIES FOR BMW

As part of EngineDare, WCRS have created a series of four bespoke documentaries for BMW.

The films have been created in partnership with leading British documentary directors and leading GB athletes.  Our friends at Dare have built a YouTube channel to house the films, whilst Engine’s sponsorship experts, Synergy, were responsible for producing Monday’s BMW Presents launch event at Millbank Cinema.

On this project we have had the good fortune to work with exciting UK directorial talent, including Bafta award-winning Asif Kapadia of Senna fame, Richard De AragüésTT3D ‘Closer to the Edge’ and Stevan Riley ‘Fire in Babylon’ to explore what it takes to takes to deliver The Ultimate Performance on the world stage.

Each of the four films focuses on an athlete from the ‘BMW London 2012 Performance Team’, and is a unique insight into their world as an athlete and the parallels with BMW as a car and a company.  The films will be shared over the period of four weeks, starting this week, on YouTube (www.youtube.com/bmwuk).  

The first film ‘Man and Machine’ is a documentary by Yannakis Jones on the Paralympian David Weir and his relationship with his wheel chair. It explores how David Weir needs to connect seamlessly with his chair to deliver his ultimate performance. At the same time it shows how the connection between the driver and the car is also central to BMW in delivering the ultimate driving experience.

Watch the film, here.

by Olenka Lawrenson

WCRS Tweets
  • Thanks to @BlinkinkStudio for coming in last night. Outstanding work both technically and creatively #whocareswins http://t.co/Euqr3AgbdZ

    22 May, 08:06:21
  • Cakes, fabulous products, inspiring stories, more cakes. It must be NOTHS Make Do & Meet @notonthehighst http://t.co/IG4YEsnlLL

    21 May, 14:54:50
  • RT @georgelogan: Fantastic poster placement for our latest @BFFoundation campaign. @WCRS_LDN @hortonstephens http://t.co/14Vl1LkTTW

    20 May, 13:56:18
  • We have a brand new video for @SantanderCycles featuring @JensonButton http://t.co/PIQAWcO0dO

    20 May, 12:54:19
  • Thank you to @Oystertweet for an engaging, informative and very human evening last night #oys

    20 May, 09:35:21
  • RT @EngineLondon: New on the Engine blog: Is mobile now the 'first screen'? @WCRS_LDN's @mattrhodes discusses http://t.co/VMrvO0pRgr

    19 May, 14:32:50
  • Find out what your name would be if you were born today http://t.co/HbRvzzeeQU

    19 May, 10:02:00
  • Check out our top things to see this weekend #stufftogetoutandsee http://t.co/4rXTXUOHrl

    15 May, 15:30:27
  • Take a look at @lernert_sander's perfectly cubed food http://t.co/zKKN5kpECV http://t.co/uvxEPxSnxJ

    14 May, 15:52:51