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WCRS CREATE BESPOKE BRITISH ATHLETE DOCUMENTARIES FOR BMW

As part of EngineDare, WCRS have created a series of four bespoke documentaries for BMW.

The films have been created in partnership with leading British documentary directors and leading GB athletes.  Our friends at Dare have built a YouTube channel to house the films, whilst Engine’s sponsorship experts, Synergy, were responsible for producing Monday’s BMW Presents launch event at Millbank Cinema.

On this project we have had the good fortune to work with exciting UK directorial talent, including Bafta award-winning Asif Kapadia of Senna fame, Richard De AragüésTT3D ‘Closer to the Edge’ and Stevan Riley ‘Fire in Babylon’ to explore what it takes to takes to deliver The Ultimate Performance on the world stage.

Each of the four films focuses on an athlete from the ‘BMW London 2012 Performance Team’, and is a unique insight into their world as an athlete and the parallels with BMW as a car and a company.  The films will be shared over the period of four weeks, starting this week, on YouTube (www.youtube.com/bmwuk).  

The first film ‘Man and Machine’ is a documentary by Yannakis Jones on the Paralympian David Weir and his relationship with his wheel chair. It explores how David Weir needs to connect seamlessly with his chair to deliver his ultimate performance. At the same time it shows how the connection between the driver and the car is also central to BMW in delivering the ultimate driving experience.

Watch the film, here.

by Olenka Lawrenson

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