WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

@WCRS_LDN on Twitter WCRS on Google+ wcrsldn on Pinterest WCRS on LinkedIn

WCRS CREATE BESPOKE BRITISH ATHLETE DOCUMENTARIES FOR BMW

As part of EngineDare, WCRS have created a series of four bespoke documentaries for BMW.

The films have been created in partnership with leading British documentary directors and leading GB athletes.  Our friends at Dare have built a YouTube channel to house the films, whilst Engine’s sponsorship experts, Synergy, were responsible for producing Monday’s BMW Presents launch event at Millbank Cinema.

On this project we have had the good fortune to work with exciting UK directorial talent, including Bafta award-winning Asif Kapadia of Senna fame, Richard De AragüésTT3D ‘Closer to the Edge’ and Stevan Riley ‘Fire in Babylon’ to explore what it takes to takes to deliver The Ultimate Performance on the world stage.

Each of the four films focuses on an athlete from the ‘BMW London 2012 Performance Team’, and is a unique insight into their world as an athlete and the parallels with BMW as a car and a company.  The films will be shared over the period of four weeks, starting this week, on YouTube (www.youtube.com/bmwuk).  

The first film ‘Man and Machine’ is a documentary by Yannakis Jones on the Paralympian David Weir and his relationship with his wheel chair. It explores how David Weir needs to connect seamlessly with his chair to deliver his ultimate performance. At the same time it shows how the connection between the driver and the car is also central to BMW in delivering the ultimate driving experience.

Watch the film, here.

by Olenka Lawrenson

WCRS Tweets
  • In need of background noise? http://t.co/t48V2gfrpU

    22 April, 13:59:43
  • @HannahsimoneS Hi Hannah. By the end of the week. Good luck!

    22 April, 13:57:39
  • Our @BandQ ad features in @MarketingWeekEd's round up of the best Easter campaigns http://t.co/OrXao7bjjg

    22 April, 13:55:57
  • None other than @Harry_Styles' mum (@MrsAnneTwist) has recreated our @BandQ ad. Check out her 'Unleash' @vineapp! http://t.co/ZXmuhBsyGv

    22 April, 12:14:39
  • RT @GemmaAnneStyles: Easter Monday and @MrsAnneTwist has got the power... @BandQ https://t.co/ttQt5imbHB

    22 April, 11:49:53
  • Bring on the camping trip. We're bringing this! http://t.co/t6QvqVpKfR http://t.co/x1npYVX9tG

    22 April, 11:13:45
  • @LDM_USA Hi there. We don’t have specific departments within creative - we work across all mediums.

    22 April, 10:17:35
  • @viville2 By the end of this week. Good luck!

    22 April, 09:49:50
  • Guessing your Easter egg decorating didn't quite match Piotr Bockenheim's carved goose shells! http://t.co/fhRtSjUnDf http://t.co/mw4vQgxcBy

    22 April, 09:42:28
  • RT @TheDrum: Ad of the Day: B&Q - http://t.co/IRhT21w5pa created by @WCRS

    22 April, 09:39:12
  • Mesmerising cut paper designs from Maud Vantours http://t.co/Jyy9CFpWeC http://t.co/ckAKUN1FYK

    22 April, 09:34:28
  • @Jewel_uk Why thank you!

    22 April, 09:02:59
  • Enjoy the long weekend folks. No doubt you bunnies need some well deserved rest. Just go easy on the chocolate! http://t.co/QcLfB7Hhfg

    17 April, 16:41:44
  • @creativechoices @thedrum @Creativepool @nabs We're on the hunt for young creative teams. Pls help spread the word! http://t.co/2W9SScSo8O

    17 April, 16:15:30
  • Our very own Easter bunny delivering choccies to the office :) http://t.co/6lKgwWzwoE

    17 April, 15:54:19