WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

@WCRS_LDN on Twitter WCRS on Google+ WCRS on LinkedIn

ASIF KAPADIA’S STEVE CRAM DOCUMENTARY GOES LIVE

The third of our bespoke documentaries for BMW’s sponsorship of the London 2012 Olympic Games goes live today.

Each of the four films focuses on an Olympic or Paralympic athlete and the parallels with BMW as a car and a company. 

We worked with leading British documentary talent including Richard De Aragüés, Stevan Riley and, director of the latest film in the series, Bafta-winning Asif Kapadia of Senna fame.

Kapadia’s film, ‘Power, Speed and Endurance’, looks back at the golden era of British middle distance running and the career of Steve Cram. It tells the story of how Steve Cram developed into one of the most successful British athletes of all time, and how he smashed the world record for running 1 mile.

During this period BMW was also experiencing huge racing success with the BMW M3 becoming the most successful racing car of all time. The BMW M3 is set to return to racing this year in the 2012 DTM series.

Watch it at www.youtube.com/bmwuk

To learn more about the project, take a look at our original post.

WCRS Tweets
  • RT @Tiggerbouncer: So @WCRS_LDN are moving floors today. Lots of free books going in the clear out. Who wants this classic? @TheDandy http:…

    4 September, 15:18:53
  • RT @NatGeo: Watch: This slackliner just walked the longest free solo slackline ever: http://t.co/ia1QIiOlzt

    4 September, 14:13:14
  • WhatsApp's latest figures show 900 million monthly users https://t.co/lCWdwGwmIf

    4 September, 09:06:18
  • RT @RoyalNavy: Even though we work 24/7 we still get that #fridayfeeling http://t.co/ZDvo27e9HA

    4 September, 09:00:06
  • RT @smwldn: Have you heard about the App that Let's your Friends 'Virtually Walk You Home'? http://t.co/zbfNyTpzQk #SMWLDN http://t.co/xj7p

    3 September, 15:12:46
  • RT @AnotherFilmComp: Cross those buns! Declan Lowney's @Warburtons ad is shortlisted in the Kinsale Shark awards http://t.co/7GEl6DSqA5 @WC…

    3 September, 14:25:49
  • RT @JohnGeeMcCarthy: Probably just me who keeps seeing the Glasgow Commonwealth Games logo then? http://t.co/xzILD6Lzji

    3 September, 08:32:25
  • RT @macmillancancer: All this #BakeACeleb talk is making us hungry so here's Alan Sugarloaf, Pavlova Faith and Flanye West http://t.co/CCED

    2 September, 16:27:34
  • Business on the move: Account wins and reviews. WCRS wins McCoy's. http://t.co/r1P1EbJHrQ via @TheDrum

    2 September, 14:43:01
  • RT @TheDrum: The future is now. The new look Drum magazine is available now. #DrumReimagined https://t.co/ZAvTB1QcYX

    2 September, 10:55:31
  • RT @Campaignmag: Not behaving badly? We think others are worse than they are, research says http://t.co/WlSUH8RiUI http://t.co/E97eM5Km6y

    2 September, 10:35:01
  • RT @EngineLondon: New on the blog: @CassandraReport's Rachel Krautkremer on why 'relaxed retail' is the future of shopping - http://t.co/D2

    2 September, 08:30:05
  • RT @TheDrum: 2 hours & 51 mins – the ‘definitive’ amount of time Brits spend online per day say @IABUK http://t.co/1RphYyMkWf http://t.co/N

    2 September, 08:18:46
  • RT @eskimon: I don't agree with all of this (!), but some great points and valuable reader comments in here: http://t.co/rbrcwEB1o6 @LeShan…

    1 September, 23:25:45
  • RT @HOWbrand: New @Google logo announced: http://t.co/VAMcPGgpt4 via @verge http://t.co/6Q97j7KbMv

    1 September, 16:10:19