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PREPARING TO BE POSITIVELY OVERWHELMED

Count down to South by Southwest has started. Jealousy in the office has been rife and, though some have wished me a good trip, most gave me a forced smile “that’s nice for you…”, and one colleague was even quite open with his abuse.

Three festivals in one: SXSW Music, the largest music festival in the US, ‘Film’ focusing on new directing talent and, the one I’ve mainly got my eye on, ‘Interactive’ focusing on new ideas in emerging technology and general online nerdism. Basically a series of talks and seminars where I’ll be trying to sponge up as much as I can.

SXSW are frank in their description of the overwhelmingness of the event and impossibility for one person to take it all in. I should have a Plan A on the schedule and definitely a B and C apparently, so who knows.

Naturally I’ll be actively seeking out chat around connected TV and the AT&T Mobile App Hackathon Looks particularly interesting – there is free beer!

Then it’s a toss up between Gamify and socialize: beyond the buzzwords and How to Run a Social Site and Not Get Users Killed.

Follow me now on @benjaminlong as I stumble around, most likely lost but amazed.

http://www.youtube.com/watch?feature=player_embedded&v=vkQh4Sn89yw

WCRS Tweets
  • @WCRS_LDN is looking for a talented middleweight Creative to Partner with one of our existing creative! Email: recruitment@wcrs.com

    30 March, 13:25:19
  • 70k new jobs in UK advertising by 2019 says @ad_association. Here’s some from @WCRS_LDN http://t.co/UsvAiIGdYw

    30 March, 09:36:30
  • RT @designtaxi: Graphs that capture the truths of breaking up http://t.co/q7KkJHPxTa http://t.co/KMNAfUryQZ

    30 March, 09:29:44
  • RT @mattrhodes: I've (almost) made it through week 1 as Digital Strategy Director @WCRS_LDN so the new role feels kind of official enough t…

    29 March, 09:55:33
  • RT @Tiggerbouncer: 100 things we learnt at SXSW 2015 : http://t.co/WmfgTitrg6 via @wcrs_ldn

    29 March, 09:55:07
  • RT @Creativepool: Big congrats to @DLKWLowe @JWT_London @WCRS_LDN @bbhlondon -Advertising finalists in the 2015 Annual. #ALP15

    27 March, 09:38:21
  • Wondering what to do this weekend? Take a look at this week's Stuff to Get Out and See for some ideas! http://t.co/kbL3vCw84w

    27 March, 09:34:32
  • RT @contented: Instinctive brand @MissKatiePrice as discussed with @RobinWightUK @WCRS_LDN @EngineLondon @AW_Europe https://t.co/zG3Hg1H9P0

    26 March, 18:12:44
  • @Our_Dave stop being a soft lad and get yourself to The Ship!

    26 March, 18:11:53
  • Take a look at @BillyFaithfull's judging of this February's Aerial Awards http://t.co/10MFv1MCO8

    26 March, 15:49:54
  • Strong growth in billings makes WCRS a Top 5 agency for first time in our history. #schoolreports @Campaignmag #top100agencies @Nielsen

    26 March, 12:18:30
  • Check out Ross Neil, @OlenkaSusannah, and @DinoBurbidge talking about the advertising industry's soul http://t.co/TAfFotb67G

    26 March, 10:32:50
  • RT @RattlingStick: Ross Neil of @WCRS_LDN talks about the balance required in advertising. #SaveAdSouls @AW_Europe @Media_Trust https://t.c

    25 March, 20:43:10
  • RT @RattlingStick: .@OlenkaSusannah on what’s important to an agency such as @WCRS_LDN. #SaveAdSouls for @AW_Europe & @Media_Trust https://…

    25 March, 20:42:57
  • RT @RattlingStick: Does charity work lend heart to advertising's soul? @DinoBurbidge of @WCRS_LDN #SaveAdSouls @AW_Europe @Media_trust http…

    25 March, 15:30:37