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PREPARING TO BE POSITIVELY OVERWHELMED

Count down to South by Southwest has started. Jealousy in the office has been rife and, though some have wished me a good trip, most gave me a forced smile “that’s nice for you…”, and one colleague was even quite open with his abuse.

Three festivals in one: SXSW Music, the largest music festival in the US, ‘Film’ focusing on new directing talent and, the one I’ve mainly got my eye on, ‘Interactive’ focusing on new ideas in emerging technology and general online nerdism. Basically a series of talks and seminars where I’ll be trying to sponge up as much as I can.

SXSW are frank in their description of the overwhelmingness of the event and impossibility for one person to take it all in. I should have a Plan A on the schedule and definitely a B and C apparently, so who knows.

Naturally I’ll be actively seeking out chat around connected TV and the AT&T Mobile App Hackathon Looks particularly interesting – there is free beer!

Then it’s a toss up between Gamify and socialize: beyond the buzzwords and How to Run a Social Site and Not Get Users Killed.

Follow me now on @benjaminlong as I stumble around, most likely lost but amazed.

http://www.youtube.com/watch?feature=player_embedded&v=vkQh4Sn89yw

WCRS Tweets
  • RT @GCRS: Where will you be made? Check out @WCRS_LDN spot for @RoyalNavy Directed by @morrisism Sound by @BLeeves http://t.co/HSxj6Hknsx #…

    29 August, 06:15:39
  • RT @StrokesVinegar: @WCRS_LDN ah fab I'm glad, it was a lovely afternoon!! And tell Ginger Ed.... I'm available!! Haha 💋

    28 August, 13:53:29
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    28 August, 13:05:15
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    28 August, 11:21:25
  • RT @BrandRepublic: KP Snacks crisps brand McCoy's has appointed @WCRS_LDN to be its retained creative agency http://t.co/nHONgq3qUr http://…

    28 August, 10:04:25
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    28 August, 09:25:57
  • Thank you @StrokesVinegar for coming yesterday. We had a blast. Also - Ginger Ed sends his regards.

    28 August, 08:48:26
  • RT @TalesofTrappy: @StrokesVinegar @WCRS_LDN thank you darling!! And BIG thanks for the entertainment today! #priceless 😂😂😂

    27 August, 20:20:35
  • RT @StrokesVinegar: Had a absolute blast in the @WCRS_LDN office today!! Star of the day was Ginger Ed!! LEGEND!!! Thanks for having me!!! …

    27 August, 17:16:51
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    27 August, 16:37:16
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    27 August, 16:24:47
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    27 August, 16:24:04
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    27 August, 15:40:35
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    27 August, 15:38:22
  • RT @Campaignmag: Breaking: @McCoys appoints @WCRS_LDN as creative agency after a pitch http://t.co/zLDG413JKM http://t.co/ZFDlEles7i

    27 August, 15:24:25