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PREPARING TO BE POSITIVELY OVERWHELMED

Count down to South by Southwest has started. Jealousy in the office has been rife and, though some have wished me a good trip, most gave me a forced smile “that’s nice for you…”, and one colleague was even quite open with his abuse.

Three festivals in one: SXSW Music, the largest music festival in the US, ‘Film’ focusing on new directing talent and, the one I’ve mainly got my eye on, ‘Interactive’ focusing on new ideas in emerging technology and general online nerdism. Basically a series of talks and seminars where I’ll be trying to sponge up as much as I can.

SXSW are frank in their description of the overwhelmingness of the event and impossibility for one person to take it all in. I should have a Plan A on the schedule and definitely a B and C apparently, so who knows.

Naturally I’ll be actively seeking out chat around connected TV and the AT&T Mobile App Hackathon Looks particularly interesting – there is free beer!

Then it’s a toss up between Gamify and socialize: beyond the buzzwords and How to Run a Social Site and Not Get Users Killed.

Follow me now on @benjaminlong as I stumble around, most likely lost but amazed.

http://www.youtube.com/watch?feature=player_embedded&v=vkQh4Sn89yw

WCRS Tweets
  • Nice. A collection of @NASA sounds from historic spaceflights & current missions on @SoundCloud https://t.co/pbvxtkNHHC

    23 October, 16:20:23
  • RT @EngineLondon: Klein: 'Think Beyond your core products, but always stay true to your brand message'

    23 October, 14:10:12
  • RT @EngineLondon: Next up we have our CEO @girlfromafrica, who is talking about creativity for the ultra-connected consumer. http://t.co/Xy

    23 October, 14:10:00
  • Gen Z need to be warned about throwing data at internet gods. Here's @DinoBurbidge Kids Media Manipulation Manifesto http://t.co/F2rZ5N1D1A

    23 October, 13:03:52
  • A collection of loopy looping doodles from @Drew_Tyndell http://t.co/u2XasSXXmG http://t.co/Tk8GlseLGE

    23 October, 13:00:44
  • RT @MarketingUK: Why Generation Z needs a 'birds and the bees' chat about the digital world http://t.co/DZJPO9pPPY http://t.co/i2Vp12HGKg

    23 October, 11:19:58
  • Our Head of Tech & Innovation @DinoBurbidge in @MarketingUK about why Gen Z need the digital 'birds & the bees' chat http://t.co/0hg3bSw8Um

    23 October, 11:06:55
  • RT @ninajas: Still bursting with pride as @womensaid and @WCRS_LDN win the @OceanOutdoorUK competition http://t.co/GM86yBjtDt

    23 October, 08:58:24
  • @vin_laden gets to hang out with the birthday boy. #ohyes http://t.co/cgugpjbA4i

    22 October, 16:18:59
  • More good news...we're up for two @CampaignbigAwds this evening for Royal Navy and BMWi3. #OhYes http://t.co/8wFvmBSn0q

    22 October, 16:12:30
  • Calling all young designers! We've launched a new Design Placement Scheme. For details on how to apply visit http://t.co/thSq6zyEaQ #OhYes

    22 October, 15:53:43
  • @BeccaLCameron @wherecoolthings How to choose. The Rio favela is ace. There was a notable omission though - La Boca in BA!

    22 October, 14:56:20
  • Don't forget to visit http://t.co/f8Dm0FlpyZ for your chance to win £1,000. All you have to do is tell Churchill what you’d say 'Oh Yes' to

    22 October, 11:35:12
  • Hunger proven. Both creative placement teams are joining us full time! Well done guys #OhYes http://t.co/k1ApVw6KQr http://t.co/v5dqr1mMGl

    22 October, 11:13:33
  • Halloween outfit sorted! Courtesy of Steve Wintercroft's DIY geometric paper masks #OhYes http://t.co/ufgAnEt8vf http://t.co/4kHuyJZykX

    22 October, 10:34:38