Count down to South by Southwest has started. Jealousy in the office has been rife and, though some have wished me a good trip, most gave me a forced smile “that’s nice for you…”, and one colleague was even quite open with his abuse.
Three festivals in one: SXSW Music, the largest music festival in the US, ‘Film’ focusing on new directing talent and, the one I’ve mainly got my eye on, ‘Interactive’ focusing on new ideas in emerging technology and general online nerdism. Basically a series of talks and seminars where I’ll be trying to sponge up as much as I can.
SXSW are frank in their description of the overwhelmingness of the event and impossibility for one person to take it all in. I should have a Plan A on the schedule and definitely a B and C apparently, so who knows.
Naturally I’ll be actively seeking out chat around connected TV and the AT&T Mobile App Hackathon Looks particularly interesting – there is free beer!
Then it’s a toss up between Gamify and socialize: beyond the buzzwords and How to Run a Social Site and Not Get Users Killed.
Follow me now on @benjaminlong as I stumble around, most likely lost but amazed.