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PREPARING TO BE POSITIVELY OVERWHELMED

Count down to South by Southwest has started. Jealousy in the office has been rife and, though some have wished me a good trip, most gave me a forced smile “that’s nice for you…”, and one colleague was even quite open with his abuse.

Three festivals in one: SXSW Music, the largest music festival in the US, ‘Film’ focusing on new directing talent and, the one I’ve mainly got my eye on, ‘Interactive’ focusing on new ideas in emerging technology and general online nerdism. Basically a series of talks and seminars where I’ll be trying to sponge up as much as I can.

SXSW are frank in their description of the overwhelmingness of the event and impossibility for one person to take it all in. I should have a Plan A on the schedule and definitely a B and C apparently, so who knows.

Naturally I’ll be actively seeking out chat around connected TV and the AT&T Mobile App Hackathon Looks particularly interesting – there is free beer!

Then it’s a toss up between Gamify and socialize: beyond the buzzwords and How to Run a Social Site and Not Get Users Killed.

Follow me now on @benjaminlong as I stumble around, most likely lost but amazed.

http://www.youtube.com/watch?feature=player_embedded&v=vkQh4Sn89yw

WCRS Tweets
  • RT @OlenkaSusannah: Find Momo. Part 2. http://t.co/oVyTIuLu7U http://t.co/9xesDt4bbJ

    17 April, 09:51:08
  • Great news to kick start the bank holiday weekend - our @BMWi Become Electric app is a finalist in the @OneShow http://t.co/UYM6u8cW3L

    17 April, 09:17:15
  • A lovely Easter treat from @NABS_UK with #FindingAdland. Play along for your chance to win egg-citing prizes! http://t.co/uIgveJ02fJ

    17 April, 08:31:16
  • @jezzalee You're most welcome. And good to see from @LouiseRidley apron pic that you've been good at sharing!

    16 April, 14:46:20
  • RT @LouiseRidley: B&Q apron biscuit. Just what we need on press day! Thanks @wcrs_ldn http://t.co/Fef6NDExrU

    16 April, 14:44:36
  • Nearly time. The #Matisse cut outs exhibition opens at @Tate Modern tomorrow!

    16 April, 13:59:46
  • Rufus Olins, son of Wally Olins, pays tribute to his 'fearlessly intellectual' father on @marketingmaga http://t.co/4xvEbrm9IE

    16 April, 11:46:39
  • Branding guru Wally Olins sadly passed away yesterday. Read the obituary of this legend of our times on @guardian http://t.co/pG7JFqZNkN

    16 April, 11:41:27
  • The lowdown from Milan Design Week on @designboom http://t.co/sRhxQv6G98 #milandesignweek

    15 April, 15:08:08
  • We've got a bad case of tub envy http://t.co/xXqauAFrpD. Bath by cartoonist Saul Steinberg over on @AnOtherMagazine http://t.co/UfeEwjC65W

    15 April, 12:38:35
  • 80,000 year old colony of aspens in Utah. Fascinating new project by artist Rachel Sussman http://t.co/LDDLmzj4W7 http://t.co/ZdCkFW8uD1

    15 April, 12:04:47
  • Interested in getting your foot in the advertising door? Come join our Big Break scheme! Applications close 18 April http://t.co/AeCJZuAqXy

    15 April, 11:23:47
  • New project 'Ad Break' from photographer Garry Simpson on show at WCRS via @VueRepresents. Great stuff :) http://t.co/bEU5mqbon9

    14 April, 17:03:20
  • Can you spot the snowleopard? Cleverly camouflaged animals via @wherecoolthings http://t.co/daxyDNd76a http://t.co/oxhCWw7AhA

    14 April, 15:44:04
  • Banksy is up to tricks again with two new murals http://t.co/JOWgIcKbGS http://t.co/ouVuc7m6sk

    14 April, 12:58:12