WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

@WCRS_LDN on Twitter WCRS on Google+ wcrsldn on Pinterest WCRS on LinkedIn

GOING THE EXTRA MILES… IN LYCRA

There are sizeable numbers of folk here at 60 Great Portland St who need no excuse to don their lycra, so it was of no surprise when places on our three day sponsored cycle for Sport Relief filled up in a matter of hours.

Although we’re aware our efforts weren’t quite in the same league as David Walliams’s 140 mile Thames swim or John Bishop’s London to Paris mission, we still like to think our muscle burn meant something. It certainly raised something. £3,553.44 of something in fact!

Last week’s cycle challenge, covering the 403 miles between London and our offices in Edinburgh, was somewhat unusual given that it was ‘virtual’.

Under the watchful eye of AJ from LA Fitness, 36 of us pedalled furiously on an exercise bike in reception whilst Google maps tracked our progress, and the whole event was streamed live on a specially created site.

Naturally when speed is being recorded and Iron Man and Double Iron Man tri-athletes are amongst the contenders, some healthy competition is unavoidable. So visitors and passerbys watched on amused – and bemused - as Engine agencies and individuals did their best to out pedal each other.

And emerging triumphant was none other than our (non-Iron Man) Client Services Director, Rick Hirst, with an astonishing 26.53 miles in an hour on the clock.

Sadly this monster effort could do nothing to knock Calling Brands off the fastest agency top spot, with an average speed of 22.20 miles per hour.

In the end the contest heated up to such an extent that we exceeded our Edinburgh target by 152 miles, finishing up north of Inverness in Invergordon!

WCRS Tweets
  • Living the brand. Our AD Vince Lawson's son is looking smart in his #Churchill baby grow. Oh yes! http://t.co/0HKTLFA9vH

    29 August, 15:43:04
  • The good kind of paper cuts. Incredible new work from paper masteress Elsa Mora http://t.co/2QxglmFbto http://t.co/VQBSl0VJ5k

    29 August, 10:52:52
  • 'Sharing Faces' by Kyle McDonald. Matches people's photo poses to bring them closer together http://t.co/tiy5pBdzp3 via @DinoBurbidge

    29 August, 10:05:16
  • Today, ladies & gentlemen, our sartorialist President @RobinWightUK is channeling, what we like to call, Urban Cowboy http://t.co/3p9EjxKpEy

    29 August, 09:12:45
  • Ok, one more, our @sky Pixar #ToyStory spot is also @Campaignmag's 'Ad of the Day'. Whoop! http://t.co/5MS7TRjsbu http://t.co/1kqb8sGgYg

    28 August, 14:52:47
  • And now a smashing 5* review from @JasonAtDavid for our @SkyHD Broadband #ToyStory spot http://t.co/HPeeh6jO7z! Appease the WeFe...

    28 August, 14:35:53
  • Hurrah for being @TheDrum's 'Ad of the Day' for our @SkyHD Broadband #ToyStory spot http://t.co/LzZ74cGKnT! http://t.co/WLqijNNGrk

    28 August, 14:25:24
  • Superstar pets are worth big business @RobinWightUK expains how advertising is capitalising on it via @Channel4 doc. http://t.co/YeeSkJULwC

    28 August, 12:14:32
  • The plant fight. Nature showing us who's boss http://t.co/H7GRyHuDGF via @wherecoolthings http://t.co/pIXPH8QYlg

    28 August, 11:11:42
  • RT @Oystertweet: #OYSTEROFTHEDAY: @Skyhd and Toy Story continue to chat broadband services together. Fun & engaging story by @WCRS_LDN http…

    28 August, 10:17:18
  • The usual strong biscuit arrangement @notonthehighst http://t.co/2hmx8A7Xud

    28 August, 10:07:09
  • RT @TheDrum: Does the gender of a CEO change the way the company works? The CEOs of @WCRS_LDN and @CriticalMass discuss: http://t.co/Nh7KXG

    28 August, 09:34:55
  • RT @ischafer: Nice work, @WCRS_LDN! Cast of Toy Story return for Sky Broadband campaign http://t.co/5Qt74TpO5e

    27 August, 21:47:12
  • RT @AdmediaLtd: Congratulations to @Betfair who placed Highly-Commended in #AdmediaCOTQ. Goodies are on their way @Posterscope @ArenaMediaU…

    27 August, 14:35:01
  • Kinda dizzy & sea-sick inducing, but also kinda cool. New GIFs by Dave Whyte mixing art & maths http://t.co/qcQs6ic1Ol

    27 August, 11:17:12