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GOING THE EXTRA MILES… IN LYCRA

There are sizeable numbers of folk here at 60 Great Portland St who need no excuse to don their lycra, so it was of no surprise when places on our three day sponsored cycle for Sport Relief filled up in a matter of hours.

Although we’re aware our efforts weren’t quite in the same league as David Walliams’s 140 mile Thames swim or John Bishop’s London to Paris mission, we still like to think our muscle burn meant something. It certainly raised something. £3,553.44 of something in fact!

Last week’s cycle challenge, covering the 403 miles between London and our offices in Edinburgh, was somewhat unusual given that it was ‘virtual’.

Under the watchful eye of AJ from LA Fitness, 36 of us pedalled furiously on an exercise bike in reception whilst Google maps tracked our progress, and the whole event was streamed live on a specially created site.

Naturally when speed is being recorded and Iron Man and Double Iron Man tri-athletes are amongst the contenders, some healthy competition is unavoidable. So visitors and passerbys watched on amused – and bemused - as Engine agencies and individuals did their best to out pedal each other.

And emerging triumphant was none other than our (non-Iron Man) Client Services Director, Rick Hirst, with an astonishing 26.53 miles in an hour on the clock.

Sadly this monster effort could do nothing to knock Calling Brands off the fastest agency top spot, with an average speed of 22.20 miles per hour.

In the end the contest heated up to such an extent that we exceeded our Edinburgh target by 152 miles, finishing up north of Inverness in Invergordon!

WCRS Tweets
  • RT @EngineLondon: .@WCRS_LDN client @Warburtons chat to the @Telegraph about #TheDeliverers http://t.co/zHg4NizBTC http://t.co/kt3GFMFe7D

    31 July, 16:08:25
  • RT @Tiggerbouncer: How family firm Warburtons became the second-largest grocery brand in Britain | via @Telegraph http://t.co/Mu5JAySJpn

    31 July, 13:10:37
  • The psychology of purchase http://t.co/EEhZYzi8Zp via @campaignmag

    31 July, 13:06:00
  • RT @MarketingUK: Beyond Tinder: charity hackathon produces dating app for the blind http://t.co/0UF5a97hOK by @shonaghosh http://t.co/59GG4

    31 July, 10:16:36
  • RT @Digiday: The rise of mobile and platforms are the biggest forces influencing modern media, says Edelman's Steve Rubel http://t.co/qd2ph

    31 July, 09:39:34
  • RT @CityAM: Tesco drops annoying self-checkout "unexpected item in the bagging area" audio http://t.co/8ehj7w2mJC http://t.co/WYH5ALLaqn

    30 July, 16:05:54
  • .@mattrhodes' key takeaway from the @facebook Q2 earnings: the massive shift to mobile for users and advertisers http://t.co/Pi8rSksVWx

    30 July, 15:16:24
  • RT @EngineLondon: What if products we branded as 'gold' were truly made of gold? Artist explores gold aesthetics http://t.co/OQ5GAzJ3s6 htt…

    30 July, 11:14:03
  • .@MarketingUK are asking for nominations for your favourite TV ad ever. Take a look and get your suggestions in http://t.co/QtMuog62hM

    30 July, 08:45:51
  • RT @SkyNews: Is Twitter about to look a lot more like Facebook? http://t.co/QfeKpTmkHz http://t.co/WagG2s6INs

    29 July, 15:19:02
  • RT @LBBOnline: An amazing story of success at @WCRS_LDN: See how beatboxer @Beardyman helped a creative team get hired http://t.co/XG74FSgs

    29 July, 14:03:20
  • RT @LBBOnline: We spend 5 minutes with French animation legend Sylvain Chomet. Not one to miss this... http://t.co/ugGunRC0yU @th1ngth2ng

    29 July, 09:49:46
  • How @beardyman helped @CdaRoza and Rosanna land their first gig here at WCRS @LBBOnline http://t.co/9MSZbHhER0 http://t.co/AuFwP5rguw

    29 July, 09:34:32
  • RT @Campaignmag: Sky profits up 6% with nearly a million customers added http://t.co/T7HtpkwLBH @SkyUK http://t.co/MwIARX0Hdr

    29 July, 08:37:48
  • Thank you @contagious for coming to @EngineLondon to share your insights on this year's @Cannes_Lions.

    29 July, 08:34:05