WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

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GOING THE EXTRA MILES… IN LYCRA

There are sizeable numbers of folk here at 60 Great Portland St who need no excuse to don their lycra, so it was of no surprise when places on our three day sponsored cycle for Sport Relief filled up in a matter of hours.

Although we’re aware our efforts weren’t quite in the same league as David Walliams’s 140 mile Thames swim or John Bishop’s London to Paris mission, we still like to think our muscle burn meant something. It certainly raised something. £3,553.44 of something in fact!

Last week’s cycle challenge, covering the 403 miles between London and our offices in Edinburgh, was somewhat unusual given that it was ‘virtual’.

Under the watchful eye of AJ from LA Fitness, 36 of us pedalled furiously on an exercise bike in reception whilst Google maps tracked our progress, and the whole event was streamed live on a specially created site.

Naturally when speed is being recorded and Iron Man and Double Iron Man tri-athletes are amongst the contenders, some healthy competition is unavoidable. So visitors and passerbys watched on amused – and bemused - as Engine agencies and individuals did their best to out pedal each other.

And emerging triumphant was none other than our (non-Iron Man) Client Services Director, Rick Hirst, with an astonishing 26.53 miles in an hour on the clock.

Sadly this monster effort could do nothing to knock Calling Brands off the fastest agency top spot, with an average speed of 22.20 miles per hour.

In the end the contest heated up to such an extent that we exceeded our Edinburgh target by 152 miles, finishing up north of Inverness in Invergordon!

WCRS Tweets
  • Add some jolliness to your day with Finnish illustrator Toni Halonen's new work http://t.co/4Z8OR8P4SN @itsnicethat http://t.co/MRTYV1t9c1

    17 September, 10:51:21
  • RT @Creativepool: Toy Story That Time Forgot By @WCRS_LDN #CPspotlight http://t.co/a6gxFSq9LL http://t.co/ONgdfQjAcc

    17 September, 10:26:26
  • The Harry Potter saga visualised as one graphic by artist Lucy Knisley http://t.co/DXxXs3350F via @FastCoCreate http://t.co/sNrjnKoya0

    17 September, 09:33:19
  • Out of this world (!!) old @NASA pictures on display at @BREESELITTLE http://t.co/2Q2EzSuFyC via @itsnicethat http://t.co/Cm1YvFh7Xa

    16 September, 14:22:46
  • Our new @notonthehighst brand ad has made @creativitymag Picks http://t.co/FrxEoVVw3Z #Choosealifelessordinary @adage

    16 September, 14:09:36
  • Stunning pictures of Hong Kong from the 1950s snapped by teenager Ho Fan http://t.co/9frKkTSqCQ via @wherecoolthings http://t.co/CtLEnblyGy

    16 September, 13:57:23
  • Behind the scenes of our latest campaign Choose. Via @notonthehighst http://t.co/HWmBS0N4iG

    15 September, 21:35:00
  • RT @notonthehighst: We're coming up in the next break. Make sure you stay tuned for something a little less ordinary. http://t.co/Y57TM4Q382

    15 September, 20:14:12
  • There's something pretty un-missable for all the @notonthehighst fans this evening...make sure you turn on your TV's at 9.15pm!

    15 September, 17:04:39
  • RT @bensaint: Introducing our brand new TV ad. Superb work @WCRS_LDN and all of @notonthehighst marketing team http://t.co/hK0el5cp3s

    15 September, 16:54:59
  • Our @notonthehighst ad Choose has received a lovely 4* review from @JasonAtDavid http://t.co/HjaMTbD5jA http://t.co/X1ApeeWfAx

    15 September, 16:12:18
  • RT @Tiggerbouncer: A couple of @WCRS_LDN classics in this list of Phones 4u top ads from @Campaignmag http://t.co/kPaSTcIQcG

    15 September, 15:37:32
  • RT @mattwilliams100: ...and not just because the ad's strapline is the same as one of my favourite songs. @WCRS_LDN #NOTHS

    15 September, 13:23:51
  • @simongray3 thanks for the tweet! Cc:@notonthehighst

    15 September, 13:23:42
  • RT @mattwilliams100: Obvious bias I know, but the new @WCRS_LDN http://t.co/Ay2yJUXqLs ad is really rather lovely... http://t.co/ePuTtmmFR5

    15 September, 13:22:03