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GOING THE EXTRA MILES… IN LYCRA

There are sizeable numbers of folk here at 60 Great Portland St who need no excuse to don their lycra, so it was of no surprise when places on our three day sponsored cycle for Sport Relief filled up in a matter of hours.

Although we’re aware our efforts weren’t quite in the same league as David Walliams’s 140 mile Thames swim or John Bishop’s London to Paris mission, we still like to think our muscle burn meant something. It certainly raised something. £3,553.44 of something in fact!

Last week’s cycle challenge, covering the 403 miles between London and our offices in Edinburgh, was somewhat unusual given that it was ‘virtual’.

Under the watchful eye of AJ from LA Fitness, 36 of us pedalled furiously on an exercise bike in reception whilst Google maps tracked our progress, and the whole event was streamed live on a specially created site.

Naturally when speed is being recorded and Iron Man and Double Iron Man tri-athletes are amongst the contenders, some healthy competition is unavoidable. So visitors and passerbys watched on amused – and bemused - as Engine agencies and individuals did their best to out pedal each other.

And emerging triumphant was none other than our (non-Iron Man) Client Services Director, Rick Hirst, with an astonishing 26.53 miles in an hour on the clock.

Sadly this monster effort could do nothing to knock Calling Brands off the fastest agency top spot, with an average speed of 22.20 miles per hour.

In the end the contest heated up to such an extent that we exceeded our Edinburgh target by 152 miles, finishing up north of Inverness in Invergordon!

WCRS Tweets
  • Thanks to @BlinkinkStudio for coming in last night. Outstanding work both technically and creatively #whocareswins http://t.co/Euqr3AgbdZ

    22 May, 08:06:21
  • Cakes, fabulous products, inspiring stories, more cakes. It must be NOTHS Make Do & Meet @notonthehighst http://t.co/IG4YEsnlLL

    21 May, 14:54:50
  • RT @georgelogan: Fantastic poster placement for our latest @BFFoundation campaign. @WCRS_LDN @hortonstephens http://t.co/14Vl1LkTTW

    20 May, 13:56:18
  • We have a brand new video for @SantanderCycles featuring @JensonButton http://t.co/PIQAWcO0dO

    20 May, 12:54:19
  • Thank you to @Oystertweet for an engaging, informative and very human evening last night #oys

    20 May, 09:35:21
  • RT @EngineLondon: New on the Engine blog: Is mobile now the 'first screen'? @WCRS_LDN's @mattrhodes discusses http://t.co/VMrvO0pRgr

    19 May, 14:32:50
  • Find out what your name would be if you were born today http://t.co/HbRvzzeeQU

    19 May, 10:02:00
  • Check out our top things to see this weekend #stufftogetoutandsee http://t.co/4rXTXUOHrl

    15 May, 15:30:27