WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

@WCRS_LDN on Twitter WCRS on Google+ wcrsldn on Pinterest WCRS on LinkedIn

IS IT REALLY GAME OVER?

The news that Game is to going into administration because nobody is going there seems at odds with recently published figures from the Entertainment Retaliers Association (ERA) showing that sales from the UK gaming industry totalled £1.93bn in 2011. Sales of DVD and other video formats ‘only’ amounted to £1.8bn. Whilst seemingly contradictory, these two stories make an important point – the game is changing.

Gaming is huge. Gamer numbers have rocketed, and traditional gamer audiences have evolved. The fact is, the people who play games aren’t the stereotype everyone’s used to seeing, and the games themselves aren’t even necessarily in the stereotypical places. Social gaming is becoming a big business, with Zynga reporting an estimated $311m (c. £194m) revenue from 153m unique users, and women make up approximately 55% of these gamers on SNS. The abililty to play with your ‘real-life friends’ attracts an older generation of women as well as those tech-savvy teens, and lends credence to the supposition that you can reach a full spectrum of people by dabbling with the world of social gaming. And it’s already being seen that social is the marijuana of the gaming industry – it seems innocent at first, but it’s only a matter of time before you’re on to the harder stuff.

Meanwhile, console gaming continues to break records. ‘Call of Duty: Modern Warfare 3′ grossed £490m worldwide in the first five days of its release – to put this in context Avatar made £48m worldwide in its opening weekend. Advertisers can take advantage of the popularity of console games, accessing these worlds with in-game advertising.

The closure of Game won’t arrest this blockbuster ascent in console game revenues, but it may accelerate the evolution of gaming, in that it brings about the demise of boxed games faster, in favour of downloadable content.

So whether it’s making money directly from a popular freemium game developed with a client, or buying perimeter board space around EPL matches in FIFA, the marketing, advertising and business opportunities in the gaming sector are only beginning to be explored. So let our Gaming Future Team be the David Livingstone to your classical period of European geographical discovery and colonial penetration of the African continent (or blog!), as we keep our eyes peeled for all the latest developments.

 

WCRS Tweets
  • Beautiful photography from Warren Keelan http://t.co/2k2jJoEC2l http://t.co/9bxKWWdzIH

    1 April, 14:07:55
  • RT @TheDrumCreative: Amazing to see @WCRS_LDN @JWT_London, @droga5, @RAPP_UK & @AMV_BBDO all featured in the latest issue of @TheDrum!

    1 April, 10:36:14
  • RT @ChurchillTheDog: Churchill The Movie. Every nodding dog has its day. In cinemas everywhere summer 2015. #ChurchillTheMovie http://t.co

    1 April, 08:20:26
  • Check out the latest and greatest tech and digital innovations with @DinoBurbidge http://t.co/AI1Exiv3mF

    31 March, 14:17:46
  • RT @EngineLondon: The future is here! 100 things that @WCRS_LDN learnt at #SXSW http://t.co/vk9QYNeT4O

    31 March, 14:13:03
  • It's coming up to #AprilFoolsday2015 so you better start preparing your pranks! http://t.co/rb8zrauv6x

    31 March, 08:35:28
  • Check out A Thousand Portraits raising money for @TeenageCancer http://t.co/BmO1NeZsev http://t.co/QN5PYcHCVB http://t.co/fSdMpg4Jm6

    30 March, 16:59:57
  • @WCRS_LDN is looking for a talented middleweight Creative to Partner with one of our existing creative! Email: recruitment@wcrs.com

    30 March, 13:25:19
  • 70k new jobs in UK advertising by 2019 says @ad_association. Here’s some from @WCRS_LDN http://t.co/UsvAiIGdYw

    30 March, 09:36:30
  • RT @designtaxi: Graphs that capture the truths of breaking up http://t.co/q7KkJHPxTa http://t.co/KMNAfUryQZ

    30 March, 09:29:44
  • RT @mattrhodes: I've (almost) made it through week 1 as Digital Strategy Director @WCRS_LDN so the new role feels kind of official enough t…

    29 March, 09:55:33
  • RT @Tiggerbouncer: 100 things we learnt at SXSW 2015 : http://t.co/WmfgTitrg6 via @wcrs_ldn

    29 March, 09:55:07
  • RT @Creativepool: Big congrats to @DLKWLowe @JWT_London @WCRS_LDN @bbhlondon -Advertising finalists in the 2015 Annual. #ALP15

    27 March, 09:38:21
  • Wondering what to do this weekend? Take a look at this week's Stuff to Get Out and See for some ideas! http://t.co/kbL3vCw84w

    27 March, 09:34:32
  • RT @contented: Instinctive brand @MissKatiePrice as discussed with @RobinWightUK @WCRS_LDN @EngineLondon @AW_Europe https://t.co/zG3Hg1H9P0

    26 March, 18:12:44