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INSTAGRAM LANDS ON ANDROID

The popular photo-sharing app, Instagram, has finally arrived for users of Google’s Android phone operating system. Originally launched for Apple’s iPhone back in 2010, it rapidly grew in popularity and hit 10 million registered users within a year. Since then, Android users have felt a bit left out. But for no longer. On the 3rd April, Instagram for Android finally arrived.

Why is it so popular? Because people like sharing photographs – the ability to capture a moment and instantly share it with an audience is a wonderful thing. Sure there are plenty of other means to do so on the internet these days, but Instagram has a charm unto itself. With a wide range of photo filters to enhance your shot and an assortment of hooks to share that picture – not just on Instagram but various other social media platforms such as Tumblr, Twitter and (of course) Facebook – it feels like a whole lot more than just another camera app.

The future of Instagram is sure to be an interesting one. With over one million Android users registering the free app within the first 24 hours of its launch, it certainly seems to have a new audience. Much to the apparent chagrin of some iPhone users who aren’t best pleased with what they had felt to be an exclusive to iPhone users’s club, being opened up to a much wider audience. And much wider it is. With sales figures of around 180 million iPhones to approximately 500 million Android based phones, Instagram has potentially opened the flood gates.

So what took Instagram so long to make its way over to Android? The company behind Instagram has a small team and apparently the same team who built and, over time, honed the iPhone version of the app also built the Android version. You also need to take into account that iPhones are all built with the same camera hardware (for each generation) whereas there are numerous different companies producing numerous different Android powered handsets with numerous different cameras in them. That’s a lot of different variables to take into consideration when striving to achieve a good quality, consistent product.

But so far Instagram seems to have managed it.

You can find the Android Instagram app here: https://play.google.com/store/apps/details?id=com.instagram.android

 

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    22 April, 13:59:43
  • @HannahsimoneS Hi Hannah. By the end of the week. Good luck!

    22 April, 13:57:39
  • Our @BandQ ad features in @MarketingWeekEd's round up of the best Easter campaigns http://t.co/OrXao7bjjg

    22 April, 13:55:57
  • None other than @Harry_Styles' mum (@MrsAnneTwist) has recreated our @BandQ ad. Check out her 'Unleash' @vineapp! http://t.co/ZXmuhBsyGv

    22 April, 12:14:39
  • RT @GemmaAnneStyles: Easter Monday and @MrsAnneTwist has got the power... @BandQ https://t.co/ttQt5imbHB

    22 April, 11:49:53
  • Bring on the camping trip. We're bringing this! http://t.co/t6QvqVpKfR http://t.co/x1npYVX9tG

    22 April, 11:13:45
  • @LDM_USA Hi there. We don’t have specific departments within creative - we work across all mediums.

    22 April, 10:17:35
  • @viville2 By the end of this week. Good luck!

    22 April, 09:49:50
  • Guessing your Easter egg decorating didn't quite match Piotr Bockenheim's carved goose shells! http://t.co/fhRtSjUnDf http://t.co/mw4vQgxcBy

    22 April, 09:42:28
  • @Jewel_uk Why thank you!

    22 April, 09:02:59
  • Enjoy the long weekend folks. No doubt you bunnies need some well deserved rest. Just go easy on the chocolate! http://t.co/QcLfB7Hhfg

    17 April, 16:41:44
  • @creativechoices @thedrum @Creativepool @nabs We're on the hunt for young creative teams. Pls help spread the word! http://t.co/2W9SScSo8O

    17 April, 16:15:30
  • Our very own Easter bunny delivering choccies to the office :) http://t.co/6lKgwWzwoE

    17 April, 15:54:19
  • With a revamped creative placement scheme, we're on the hunt for young teams to make the most of it! http://t.co/ftHQYwyO1S @YCC @AdJobWall

    17 April, 15:52:31
  • Here's some stuff to get out and see this Easter weekend and not all of it involves chocolate! http://t.co/u4e2vVuRHB

    17 April, 15:46:58