Elisa will take over the day-to-day management of the department from Executive Planning Director, Matt Willifer, as he concentrates on broader management and new business.
Elisa, who joined WCRS in December 2010, is an award-winning Strategy Director with over 19-years experience, including seven years in New Zealand before coming to London. Prior to joining WCRS, Elisa has worked at Saatchi & Saatchi, DDB and Fallon.
Elisa’s work has been consistently awarded for effectiveness. Her launch of premium milk brand Cravendale into a commodity market won IPA Effectiveness Gold as well the IPA Effectiveness Charles Channon prize for Best New Learning.