At the core of the Olympics is diversity: uniting millions of very different people from around the globe to take part in the planet’s greatest event. This is true of supporters as well as athletes, and here at WCRS we’ve noticed that it is also true of brands.
You’ll undoubtedly be very familiar with the quadrennial explosion of advertising that walks hand-in-hand with the Games. This year has been no exception, and given that our home town is at the heart of 2012’s action, we’ve created a commentary on some of the commercials that have been competing for our attention.
And there are lots of them. The list we’ve pulled together is by no means exhaustive, but goes some way to represent the diverse ways brands have seized on the Olympic spirit.
You can find it here: http://www.wcrs.com/olympics/
The vertical axis is ranked by the level of sponsorship behind the campaign, the highest being worldwide partners and the lowest barely referencing a cheeky unofficial connection. The horizontal axis charts the dominance of the Olympics or the individual brand in the ad’s focus.
You can click on each logo to see and comment on the ad behind it. We’ve placed them where we reckon they belong. Still, we’re all about diversity. Different opinions make good ideas, so tell us what you think.