What better way to beat the January blues than to enjoy a moment of magic courtesy of King. Our new global TV campaign, promoting King’s four main titles –  Candy Crush Soda Saga, Pet Rescue Saga, Farm Heroes Saga and Bubble Witch Saga 2 – shows how your finger has the power to take on a variety of challenges and release exciting and often unexpected magic to help brighten up your day.

Full credits:
Client – King: Vicki Reeve, Sophie Young and Lindsey Field
Agency – WCRS
Creative Directors – Jo Moore
Creatives – Gavin Cumine and Andy Parkman
Agency Producer – Lizzie Mabbott
Account Handling – Hollie Alexander & Joss Hunt
Planning – Hayley Pardoe and Matt Willifer
Media Agency – Starcom Mediavest Group
Production Company – Stink
Directors – NE-O
Producer – Simon Eakhurst
Editor – Tim Thornton-Allan @ Marshall Street Editors
Post-Production – Electric Theatre Collective
Audio – Tom Joyce @ Factory Studios
Localisation – Hogarth