How should we price services? By the hour? By results? Or by the difficulty of the task? And what impact does each model have on how businesses are run?
This was the topic discussed on last night’s BBC Radio 4 business programme The Bottom Line, and our Chief Executive Debbie Klein joined Evan Davis and other guests to share her thoughts and experiences.
Debbie discussed the cost of pitching, the disconnect between agencies being paid by the hour and the value that’s being created, and the difficulties being caused by e-auctions.
Listen to the whole show now on BBC iPlayer, by clicking on the link here.