It’s London Beer Week, and Marketing magazine asked Stuart Humm, creative director at Coley Porter Bell to pick out his favourite beer campaigns of all time…so we’re delighted to see WCRS’s Dambusters tops the list!

This week London celebrated London Beer Week for the first time, with many brands and establishments putting on special events for beer lovers across the capital.

In celebration, Stuart Humm, creative director at Coley Porter Bell, has offered his take on some of the best beer campaigns throughout the years. His expertise comes not only as a marketer working in the beer and spirits category but he brews his very own beer.

“For me the best beer campaigns are the ones that stay with you, the ones that make you smile and the ones that ultimately create an image that you identify with and are happy to be heard ‘calling’ out. ‘Bar call’ whether its on-trade or off-trade is the Holy Grail for any beer brand. Fosters even made a campaign out of it with ‘Good Call’,” he says.

1. ‘I bet he drinks Carling Black Label’

WCRS’s Dambusters commercial was the pinnacle of the ‘I bet he drinks Carling Black Label’ campaign. An award-winning ad, it is one of the funniest beer commercials to date. It successfully plays to the banter and competition that exists between the Germans and the English, spoofing both the war and football. This combination connected beautifully with its consumers. It’s a well-executed commercial with great detail right through to the end, when a bouncing bomb skims the pint glasses.

‘I bet he drinks Carling Black Label’ was a fantastic campaign and is still in the DNA of the brand today.

This article was first published on Marketing, click here to see the full article.