Today is the launch of a new campaign for Churchill promoting a free Churchill toy with every new home and motor policy. Oh yes!

The new campaign kicks off with a TV ad that sees the world’s most loveable nodding dog fleeing to Mexico in fear that he’ll be ‘given away’ instead.

The Churchill toy will be available for a limited time only and aims to capitalise on the recent success of Churchill merchandise which has been promoted and distributed via social media.

 

Full credits:
Client: Churchill
Agency: WCRS
Creative Directors: Jane Briers and Dave Cornmell
Creatives: James Hodson and Jason Keet
Agency Producer: Lizzie Mabbott, Sarah Barber
Account Handling: Emma Marsland, Vince Lawson, Tim Ryan, Chess Darby
Planning: Elisa Edmonds, Alicia Gaworska
Media Agency: MediaCom
Production Company: Outsider
Director/Animator: Chris Balmond
Producer: Paul McPadden
Editor: Max @ Stitch
Colourist – Duncan Russell @ Glassworks
Post Production – Glassworks
Sound – Nick Angell @ Angell Sound