We’re very pleased to announce that WCRS has been appointed to the E.ON account in partnership with Engine. Engine won the business following a competitive pitch process, and will now be responsible for delivering integrated marketing activity that helps E.ON better engage with its customers.
Anthony Ainsworth, E.ON’s B2B & Marketing Director, said: “We’re delighted to welcome Engine on board as our through-the-line strategic marketing agency. This marks a significant shift in the way we’re responding to an increasingly fragmented media landscape; having one agency that spans our above- and below-the line activities allows us to take a truly holistic and channel-neutral approach to engaging with our customers.”
Debbie Klein, Chief Executive of Engine UK, said: “E.ON is an ambitious and forward-thinking client. We’re excited to extend our relationship with them to help engage with customers in new and innovative ways.”
Engine will start work on E.ON’s through-the-line activities from May 2015.