The Candy Bear from King’s Candy Crush Soda Saga needs releasing!

The global TV ad features a candy bear trapped within a soda filled washing machine and is only freed once three detergent bottles are matched, partially replicating the mobile game where users have to switch and match three or more candies as part of an objective to save the candy bears.

The matching detergent bottles in the ad result in an explosion of soda and candies, transforming the humdrum night setting of a laundrette into a scene of colourful chaos. With the help of Candy Crush Soda Saga the chore of the weekly clothes wash has never felt so fun. Sodalicious!

The TV campaign has launched across 13 markets worldwide including the UK, US, France, Italy and Australia.

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Full credits:
Client – King: Victoria Reeve and Lindsey Field
Agency – WCRS
Creative Director – Jo Moore
Creatives – Tom Dixon & Jo Griffin
Agency Producer – Eliot Liss & Hannah Needham
Account Handling – Hollie Alexander & Gareth Hughes
Planning – Hayley Pardoe
Media Agency – Starcom Mediavest Group
Production Company – Traktor
Directors – Traktor
Producer – Richard Ulfvengren
Editor – Edward Line @ Final Cut
VFX Producer: Phil Whalley
VFX Supervisor: Ryan Knowles
3D Supervisor: Andreu Lucio Archs
Grade: MPC
Colourist: Jean-Clément Soret
Localisation – Hogarth
Exposure – 30”, 20” ,15” – 13 markets – UK, IE, US, AU, NZ, CA, DK, NO, NL, SE, ES, IT, FR