It’s a bold claim coming from us, but Churchill might just be our most loved star on British television. If you agree with us we have some fantastic news; Churchill is back with more humorous idents showing that you can depend on the dog.

In the series of idents Churchie meets a car tyre on its last legs, an alarmingly rickety ladder, a paranoid jewellery box and an eccentric cat scratcher. This is all part of Churchill’s mission to demonstrate that he will be there for customers when they need it most.

The idents will be playing out on Sky Living, Sky 2, and Challenge so be sure not to miss them. In the meantime take a look below: