To work in advertising, you have to be a bit of a culture vulture. It takes someone with their finger on the pulse of music, art, film and latte art to create a campaign that’s going to differentiate your brand in a saturated market.
Before I joined WCRS I made sure to absorb myself in all things cultural. In the weeks leading up to my internship I watched every documentary on Netflix, unfollowed the Kardashians on Instagram and didn’t so much as look at a Wetherspoon’s, yet my efforts proved fruitless.
At my first ‘advertising lunch’ I was offered a tempura prawn. Embarrassingly, I hesitated. What was this new fried fishy phenomenon? Was I not the trend watch dog I thought myself to be? I was a laughing stock. Then, later that day, I mistook a deep tissue massage for being wrapped in wet tissues and my career was basically over.
But all was not lost! I rose from the ashes of my sushi-shame a majestic phoenix, and it was all thanks to WCRS’ fab new initiative to get a little more culture in all of our lives.
WCRS has a simple mission: to create work people care about. So they decided that in order to do this they need to build a happy, culturally enriched team with a wealth of fascinating hobbies and interests. What’s the catch I hear you say? Well, there isn’t one!
Team members like myself are encouraged to nibble from the high end buffet of cultural delicacies London has to offer, with a range of offers and outings.
I couldn’t wait to get stuck in, so when Friday came around, I marched straight past the Kings Arms and down to South Bank to check out the Agnes Martin exhibition at the Tate Modern. (Ok, I might have popped in for one…)
Visiting the Tate Modern as an insolent child (probably on a school trip), one painting stuck out above the rest. It was a vast grey rectangle. Nothing more, nothing less – yet it elicited a throng of questions from our unenlightened group: what is it? What does it mean? Why is it here? Why am I here? When’s lunch? Etc. etc.
The Agnes Martin exhibition is basically that painting on steroids. Room after room of perfect neutral squares, each with a slightly different variation. It was oddly soothing. If you’ve ever had the misfortune of having to travel to work on the Central line, I would highly recommend this exhibition for some much needed de-stressing.
For an art amateur such as myself, this was an exhibition I probably wouldn’t have considered before, but it turned out to be absolutely fascinating. Consider my horizons broadened!
Even if art isn’t your thing, the view of the London skyline is worth going for alone. But now that you’ve been successfully inducted into the world of culture, just remember to leave your selfie stick at home.
What’s on at the Tate: tate.org.uk/whats-on