Although my first day nerves seemed inevitable, I was quickly put at ease by the resoundingly friendly atmosphere given off by the WCRS office. After a quick tour around their swanky new office and once I’d finished swooning over the instantly fizzy water tap, I was passed on to the marketing team. Sitting in on the website revamp meeting I got my first glimpse into the creatively meticulous mind of WCRS. Quickly scribbling down notes I tried to soak in as much as humanly possible.
Arriving early on Tuesday gave me time to try out the infamous Kaffeine coffee shop. Although £3.40 for my small, almond milk latte seemed a little steep, it was by far the smoothest and dare I say it best almond latte I’ve tried to date.
Account Management took me to my second meeting of the week. After which I was treated to an amazing lunch at ‘Mac & Wild’ over a discussion about the philosophy of advertising, then whisked off to a studio in Soho where I was lucky enough to listen into the recording of a new ad.
I spent the first half of Wednesday working on a high-profile social media account by planning some potential Facebook posts. Far too many puns were utilised, most of which were appalling.
I then switched to writing up some tweets for another national organisation. Quite difficult at first as the client targets a very different demographic and consequently holds a completely different tone.
Finally a chat with Warburtons’ lovely social media manager, helped me fully grasp just how many emails, phone calls and meetings go into ensuring a successful advertising campaign! I’ll never watch an advert in the same way again.
Thursday with the project management team proved that there are few things in life more frustrating and satisfying than an Excel spreadsheet.
Then in the afternoon I went along to the first edit of a new advert, watching it being tweaked and re-worked to ensure it held up to the WCRS standard of no less than perfection.
On Friday I got to go along to my first colour grading for a client’s Christmas advert. When I thought the WCRS team couldn’t possibly have any more creative expertise the pumpkin carving competition proved me oh so very wrong!
Something that I’ve noticed over the week is just how varied the backgrounds and career paths are of the people working at WCRS. This inevitably adds to the team’s diversity which plays an integral part in the overwhelming success of the agency.
Thank you so much to everyone at WCRS who made me feel so so welcome. I’ve loved every minute!
Keep doing what you’re doing, everything doesn’t just look good it looks great.