Christmas is all about family and getting together to enjoy the most wonderful time of the year.

We were asked to create an ad for NOW TV that relates to that exact idea, showing families how they can enhance Christmas by grabbing a little extra entertainment just when they need it most.

The creative platform for this campaign dramatises simple, instantaneous transformations. Using a fun and colourful setting that perfectly represents the brand, we show how NOW TV offers superior movie content that can bring the family together and amplify every festive moment.