A fabled panda dragon warrior pitied against the horror of unreliable WIFI? It might not be the most convincing plot for a new blockbuster classic, but it tells a story in our new collaboration with DreamWorks Animation and Twentieth Century Fox Film Company for Sky Broadband.
Our new campaign, which launched on Christmas Day, features the characters from the latest “Kung Fu Panda 3” film, premieres in the UK on the 11th March. The bespoke 50 second animated spot shows us what life is like inside the peaceful paradise that is the Panda Village – and how unreliable internet can disrupt everyone’s ‘feng shui’.
In the TV ad, Po’s biological father Li Shan is seen lulling the last of the baby pandas to sleep so he can snack on his favourite dumplings. Not wanting to miss the picturesque moment, Po and Mr. Ping, decide to film it on their tablet as Li Shan adds some flavour to his dumplings with pepper. Unwittingly, he sprinkles some on one of the baby pandas which causes it to let out an almighty sneeze, startling Li Shan in the process and setting off a chain reaction of sneezing baby pandas.
Po, delighted at what he has just captured, decides to upload the hilarious video but is hindered by a slow internet connection. Mr. Ping, points out that they wouldn’t have had this issue if they had Sky Broadband, which is now available in the Sky Broadband Big Sale. The campaign will also feature on radio as well as on digital platforms, print media and on posters across Britain.