Santander’s new campaign has just launched on Friday, and Jenson Button is featured in it. What a joy!
This campaign is the evolution of the existing ‘Keep On, Keeping On’ proposition, which demonstrates how Santander’s ‘Simple, Personal, Fair’ brand philosophy effortlessly fits in everybody’s daily lives.
The new series of TV commercials steps into the lives of a range of 1I2I3 Current Account customers who don’t need to change their behaviour to continue to earn value every day through banking with Santander, and as a result are able to do something a little bit special.
Simple, Personal and Fair. It’s what a bank should be.