We launched our brand new campaign for the next game in King’s Candy Crush franchise, Candy Crush Jelly Saga. Our roller skating hero comes up against the jiggling Jelly Queen. With Destiny’s Child’s ‘Bootylicious’ featuring as the soundtrack, she shows off her Jellylicious moves as she tries to beat the boss by spreading her jelly to win the level.
The game features the new ‘boss mode’ where players take on in-game opponents. The 30” version will run in 14 markets and will be supported by an OOH campaign in the US, as well as online activity.