With Sky’s 12 million+ customers, its business and website expanding, we’ve created simplicity for Sky in the face of complexity.
To deliver content more efficiently we’ve concentrated and focused users by designing separate experiences for prospects and customers, ensuring clarity of message for two distinct audiences. For prospects, we’ve produced a single, beautiful homepage simplifying Sky’s core offering. For customers, we’ve created an entirely personalised experience, with an algorithmically led homepage prioritising content based on current needs and historical interests providing a dramatically simplified experience.
We’ve cut through the clutter by providing spine-tingling content rather than text-heavy information and used the magic of animation and created a glass effect to truly reflect the Sky brand.