Churchie’s got you covered with new ‘Churchill Umbrella’ campaign.
Churchie’s back with the launch of his latest social media campaign, #ChurchillUmbrella, giving Twitter users the opportunity to win one of 500 limited edition Churchill umbrellas. Oh Yes!
The Twitter-based campaign, is the latest instalment in a series of Churchill merchandise launches, in which social media fans have the chance to get their paws on limited edition Churchill goods.
Created by WCRS’ Orlando Warner and Joe Miller, the campaign reinforces Churchill’s position as the saviour of everyday disasters – with the umbrella perfectly encapsulating, in a very visual way, the brand idea of ‘Churchill’s got you covered’ –further strengthening Churchill’s ‘Depend on the Dog’ brand message.
The Twitter launch follows in the footsteps of the hugely successful Churchill Umbrella Facebook campaign, which began at the start of February and has since seen the highest level of online interaction in the brand’s history. During the five-week campaign a total of 1500 Churchill umbrellas will be given away across social media platforms Twitter and Facebook.
Don’t miss out on your opportunity to get one while they’re still left!
Creative Directors: Orlando Warner and Joe Miller
Copy Writers: Duncan Mclauchlan David Blackett
Agency Producer: Sally Miller
Account Handling: Emma Marsland, Vince Lawson, Carolina Gutierrez Vargas, Joss Hunt, Katie Briefel
Planning: Elisa Edmonds and Alicia Gaworska
Media Agency: MediaCom