Last night we stormed to victory at the PR Moment Awards.

The mighty Engine combo of WCRS and MHP stole the show, with the strategic Missing Type campaign for NHS Blood and Transplant. The integrated PR campaign won a colossal 6 awards including Integrated Communications Campaign of the Year, Social Media Campaign of the Year, and Consumer Campaign of the Year.

missing type collage

Jon Latham, Assistant Director for Donor Services and Marketing at NHS Blood and Transplant said:

“Quite simply this was one of the best campaigns NHS Blood & Transplant has ever done. Missing Type was a simple idea, brilliantly activated by a passionate, determined team at ENGINE.  It exceeded all of our previous records for media coverage and social engagement but, most importantly, for new blood donor registrations – which is the only outcome that matters. It has become a shining example among our peers around the globe on how to do a successful donor campaign in terms of impact, behaviour change and as a collaborative agency / client partnership.”

 During its launch Missing Type reached 2 billion people through 600 pieces of news coverage and social media activity, resulting in 30k+ new donors registered during National Blood Week.