With the launch of Season 6 of Game of Thrones, there are many questions to be answered, many unknowns. But one thing remains the same: all men must die; all have a #GoTFate.
To support the launch of Season 6 of Game of Thrones on NOW TV, we wanted to create an experience that not only told people about the show but gave a taste of the harsh life in Westeros. The campaign rewards anyone that uses #GoTFate on Twitter with a personalised video that includes their profile picture to show their grizzly end.
We know that fans of Game of Thrones can be as harsh as the dragons that inhabit the world. With this in mind we’ve carefully selected fates that are respectful to the show but in a style designed to make you grin rather than wince. With the added bonus of a competition that gives fans the opportunity to win the ultimate Game of Thrones experience, even Danaerys would want know her #GoTFate.
The #GoTFate campaign is designed to tell people that NOW TV will soon be showing Game of Thrones Season 6 by adding a fun and rewarding element to the extensive conversation that the show generates. Through these short personalised videos we have captured both the personality of NOW TV and fed fans’ anticipation by giving them a taste of what they love about Game of Thrones.
Sidonie Chaffer-Melly & Howard de Smet, Creative Team, WCRS said “Anyone who’s a fan of Game of Thrones knows that death is frequent visitor in Westeros. We’ve all seen the ‘What House Would You Be In’ quizzes, but we thought it would be more interesting to find out what your death might look like if you were to stray into the show. We drew up a list of the most gruesome deaths that have befallen the characters, and begun thinking about what they might look like. Illustrator Matt Saunders captured the feel beautifully in his bespoke drawings, bringing our animations to life. We wanted it to be as simple as possible to get involved, so we used some smart tech so that your fate is sealed by just tweeting a hashtag.”
Client: NOW TV
Creatives: Howard de Smet, Sidonie Chaffer-Melly
Creative Director: Charlie Johnson
Project Manager: Sam Child
Account Handling: Daniel Britton, Christina Caillard
Planning: Matt Rhodes
Video Production: Trailer Park
Creative Technology: David Gordon
Digital Strategy: Mark Harrop, David Blackett
Illustrations: Matt Saunders