WCRS’ Dino Burbidge gives us an insight into a day in his life.
Dino is strange. Good strange. He’s is a trained designer, coder, illustrator, musician, electronics engineer, mechanic and tinkerer of everything digital. His role as Director of Technology and Innovation at WCRS allows him to play across all of these fields to create ground-breaking digital experiences. In the last year he and his crack squad of creative technologists at WCRS have created face-tracking digital posters, immersive 360º video experiences for the Armed Forces, giant billboards in Piccadilly that track Candy Crush busses as they pass, shakable mobile ads, Jenson Button in a Santander cash machine and even a digitally enhanced multi-player donkey derby.
A large part of Dino’s role is sniffing out the latest technologies that can be used for commercial campaigns. From levitating objects using ultrasonic waves to changing OOH creative based on the colour of a shirt, if it can be made practical, a prototype and campaign is never usually far away. Some of the more far out technologies like implantables, AI and holographic projection help shape Dino’s vision of where the future of advertising is going. The battleground for the future of advertising may not be on a screen, it may be your body itself.
Dino’s been around the block too. His 22 year digital career has seen him create BAFTA winning kids CD-ROMs including Noddy and Teletubbies, animate cartoons for the Queen, launch BIMA winning websites for Noddy and deliver international marketing campaigns for Disney and Pixar. Dino also played a leading role in delivering the winning Ocean Outdoor 2015 competition entry for Women’s Aid that went on to win the BIMA Grand Prix and Gold Lion in Cannes. The recognition continued with WCRS being awarded Agency of the Year at the 2015 Masters of Marketing Awards by a panel of 40 independent clients.