TransPennine Express – the train operator investing £500 million in faster, bigger trains to make Britain’s most dynamic region its best connected – launches its ‘Where Next?’ TVC campaign.
Our new 60 second ad, follows the journey of a First TransPennine Express train as it charts the evolution of the regions it serves. Beginning in a small industrial town, the train makes its way past factories before bursting into the open countryside, and passing all the great iconic buildings of the north side by side – including the Museum of Liverpool, the Baltic in Newcastle, the Winter Gardens in Sheffield.
As the train speeds along, the film’s unique visual style helps audiences envisage the endless possibilities with the TransPennineExpress; from visits to ancient castles to family days on the beach to cocktails at King Tut’s Wah Wah Hut.
‘Where Next?’ is a way to excite customers about the improvements and innovation coming from TPE, and is a way to invite people to think where their next trip, for business or pleasure, could take them. Finally, it’s an expression of TransPennine Express’ commitment to being a catalyst for the towns and cities it serves by connecting and championing people, places and ideas.
The film forms part of a wider integrated campaign created by Engine, which includes Radio, VOD, press executions, CRM, social and OOH.
Steve Hawthorne, Creative Director at WCRS, said:
“This campaign is based around the question “Where next?”. It speaks to the fact that the TransPennine Express connects one of the most dynamic parts of the country, with a proud past, but an even more exciting future. The TV advert brings this journey to life and shows that the TransPennine Express shares the ambition of the people it serves, while playing a key role in bringing them together and helping them on their way.”
Clients: Leo Mason, Caroline Anchor, Victoria Tomlinson
Creative Directors: Steve Hawthorne, Katy Hopkins
Strategy Director: Georgina Murray-Burton
Account Management: Tom Crossley, Lateef Joseph-Maynard, Louis Lunts
Agency Producer: Louise Bonnar
Director: Anthony Dickenson