Today, sees the launch of the next phase in WCRS’ Pride in London campaign.
The overall theme for our campaign, is #NoFilter. The idea comes from the fact that Pride is the one day when the minority become the majority, when people feel free to live their lives without censorship, free to be who they really are and express themselves with ‘No Filter’.
We’ve created a manifesto film, that explores what ‘No Filter’ means to members of the LGBT+ community, and features a range of contributors, including prominent members of the community, such as Sir Ian McKellen Graham Norton and Stephanie Hirst. The film will run online on Pride’s social media channels and website, and various TV channels later in the campaign.
An innovative Digital Out of Home campaign, created in collaboration between WCRS and Exterion Media who are providing the sites, will also launch this week at Westfield London. This immersive experience allows visitors to hear first-hand the intimate and moving stories of five pre-eminent members of the LGBT+ community, talking about the first time they felt free to live their life with ‘No Filter’. Visitors will be able to hear the stories of Sir Ian McKellen, Speech Debelle, David Ames, Sophie Ward and Stephanie Hirst via sound showers installed above the digital poster sites, which are activated when someone stops in front of the poster.
Ross Neil, Executive Creative Director, WCRS: “WCRS was absolutely thrilled to get the opportunity to work on Pride in London. Not only for the sheer scale of it but also for what it stands for; bringing together a minority that for one event becomes the majority. We have really enjoyed coming up with and rolling out the ‘No Filter’ campaign in collaboration with Pride. It’s been particularly pleasing to see how the LGBT+ community are already responding to it in a really positive way. Bring on the parade on 25th June!”
Client: Pride in London
Creative Director: Ross Neil
Creatives: Carly Williams & Tian Murphy
Agency Producer: Emily Mules, Louise Bonnar & Nick Cruttenden
Client Producer: Iain Walters
Agency Designer: Jacinto Caetano
Account Handling: Emma Marsland, Ariel Haber, Francesca Danczak
Planning: Stuart Williams & Matt Rhodes
Production Company: DOOH: Trailer Park; Manifesto film: The Mill,
Media Agency: Exterion Media
VFX & Design
VFX & Design: The Mill
Executive Producer: Reece Ewing
Producer: Elena Pagliei
Creative Director: Ivo Sousa
2D Artists: James Lee, Paul Bloomfield, Diogo Pinheiro, Oliver Johnson, Gavin Marler
3D Artists: Rajinder Davsi, Jessica Tan, Craig Maxwell