After we launched Sky Cinema with the new TV campaign ‘Don’t just watch movies, feel them’, this month, as part of an Engine team, we worked with PAA to launch four idents for E.ON’s sponsorship of Sky Cinema Premiere and Sky Cinema Family.

Engine worked with director Brad Lubin and production company Mindseye to create the amusing idents that can be enjoyed live, on demand or on the go.

The idents depict how E.ON and Sky Cinema support their customers after a hard day, whether this is following a children’s party or losing a karate competition. The idents are Brad’s directorial debut in the UK & Ireland having previously worked with major US brands including Living Nutz, Zaxby’s and Three Twins Ice Cream.

The relationship between Sky and E.ON extends beyond channel sponsorship with the potential for E.ON customers to enjoy a range of Sky Cinema offers and events including subscription offers, reviews, content and competitions.

David Bird, Managing Director of E.ON’s Residential business, said:

“We’re thrilled to announce our sponsorship of Sky Cinema Premiere and Family. This partnership gives us the opportunity to engage with our customers on a whole new level. We believe there is a strong fit between our respective brands and we look forward to building a successful partnership with Sky and creating some exciting content and offers for our customers.”