Duchenne Muscular Dystrophy. A fatal muscle wasting disease affecting 1 in 3,600 boys.
Imagine, as a child, not being able to keep up with your friends at school. Imagine being told that your muscles are getting weaker and weaker to the extent that you may not live past your twenties. Imagine the fear. But, then imagine the strength it takes to live with that reality. That’s why boys living with Duchenne muscular dystrophy are the World’s Strongest Boys.
We want to empower people through World’s Strongest Boys, creating a movement that everyone can get behind. This is not about fundraising or spreading awareness in a traditional sense. It’s about bringing people together around the belief that strength is not only defined by our physical capacity. With the boys (the heroes) themselves being the centre of gravity for everything we do.
People who buy into this will use their muscles to help save boys who are losing theirs. Whether that’s by exercising in our kit, drinking from our protein shakers, sharing a feat of strength in Social or joining us in sporting events. So, we have a common purpose that can build a community with a clear path to empower people to ultimately help Save the World’s Strongest Boys.
This has even inspired 10-year old Gabriel to walk 87 miles, raising £26k for Duchenne UK, in support of his friend suffering from the condition.
The end goal is to embed DMD in public consciousness, creating the awareness and understanding that puts the disease on policy-makers’ agenda and opens the door for Duchenne UK’s conversation with corporate sponsors.
So, to get more people talking about the World’s Strongest Boys and Duchenne Muscular Dystrophy, this week we invited a handful of journalists and influencers along to a spinning class at Psycle, to use their muscles to help the boys losing theirs, as well as hearing from Emily and Alex, the founders of Duchenne UK.
If you’d like to find out more about the World’s Strongest Boys movement, please visit the WSB website where you can also donate, buy products and register for events.