Fresh from stealing the nation’s hearts with their inaugural ‘When Flavour calls’ campaign, McCoy’s and WCRS are back with a second instalment (think Godfather Part II rather than Bridget Jones ‘The Edge of Reason).’ But this time there’s a difference. McCoy’s aren’t advertising the nation’s favourite ridged crisp. Oh no. They’re advertising their new flat crisp offering.

Live from 19th September, the new advert communicates how McCoy’s Thick Cut delivers superior flavour by showing viewers what would happen if ‘Flavour’ literally were to call our main protagonist; Gary. It will feature across popular TV networks; ITV, Channel 4, Channel 5; digital channels and online throughout 2016. As well as the heavyweight above the line campaign, McCoy’s will be driving further visibility in-store and in-depot via a raft of eye-catching display solutions.

McCoys Thick cut 4

Billy Faithfull, Executive Creative Director at WCRS said: “It’s a well-documented fact that people are fed up with the wisps of crisps their usual flat crisp brand offers them. So When Flavour Calls with a properly flavoured, properly thick cut flat crisp, you answer, especially if you’re a man named Gary, and you’ve got a brain and you’re not afraid to use it.”