Warburtons unveiled an 8-foot Giant Crumpet dinosaur at the Natural History Museum this week to mark the launch of bestselling author (and former McFly member) Tom Fletcher’s new book “The Christmasaurus”. The book features mischievous elves who love nothing more than munching on crumpets, so what better way to celebrate than with this appetising masterpiece?

A team of WCRS-ers attended the launch, giving Warburtons Twitter followers a window into the star-studded event. We’ve also been asking our fans to send in their burning questions for Tom, which will be answered in a filmed Q&A going out on Facebook and Twitter next week.

The partnership has been managed by Freud Communications and the scrummy sculpture was built by Plunge Productions.

Have a look at Tom’s amazing reaction here.