Photography has played an important role in Campaign magazine since it burst on to the UK ad scene in 1968.

Editors briefed photographers to ignore the banal and bring drama and movement to their work in order to add impact to the news and feature pages, creating some iconic photographs of advertising’s own.

This pictorial archive, which tells the story in pictures of the men and women who shaped UK advertising, was gifted to the History of Advertising Trust last year.

HAT are selling mounted prints of the original photographs to raise money to support their work.

Last week Matt Edwards and Robin Wight, among others, attended an exhibition featuring some of the collection’s landmark images at the IPA.

Nobody entered into the spirit of it all better than Robin, who came dressed in fedora, lightweight suit and bow tie, all exact replicas of what he was wearing in a memorable Campaign shot from 1980.

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Read more about the exhibition in Campaign magazine.