This week sees the launch of the campaign to promote King’s newest game, Shuffle Cats.
Shuffle Cats is King’s first real-time competitive game, allowing players from all over the world to pit their wits against each other over a game of Regal Rummy – King’s take on the classic card game. The game is set in the 1920s on London’s rooftops, populated by an array of friendly felines who show you the ropes and guide you through the game.
The two TV spots directed by Los Pérez, bring to life the friendly, social world of Shuffle Cats as we see people from all over the world transported into the club to try their luck against a waiting opponent.
They both feature ‘Clap Your Hands’ by Parov Stelar as the soundtrack and will run in King’s key markets and online.
Executive Creative Director: Billy Faithfull, Ross Neil, Leon Jaume
Creative Director: Jo Moore
Creatives: Jo Griffin, Tom Dixon
Agency Producer: Hannah Needham
Account Handling: Nick Fokes, Ariel Haber, Dan Taylor
Planning: Matt Willifer, Alex Willimott, Rory Foster
Media Agency: Starcom & Mediavest
Production Company: Blink Productions
Director: Los Perez
Producer: Sam Levene
Editor: Max Windows (Stitch)
Sound Design: Factory
Post-Production: Electric Theatre Collective
Audio: Tom Joyce, Neil Johnson (Factory)