An ordinary Tuesday at WCRS became an extraordinary one for a group of young adults from the Ideas Foundation. Having taken part in Creative Media Camps put on by the Foundation over the summer, ten excited young minds walked through our doors to experience a day in the life of a busy agency.
Not content with the lack of diversity in so much of the advertising industry, our founder Robin Wight established the Ideas Foundation 13 years ago to attract young talent from under-privileged backgrounds, especially those who have never considered advertising as a career path. As well as seeking out the next generation of great creative talent, the Foundation seeks to nurture young people who aren’t thriving in their education and need a new outlet to explore and express themselves.
The group who visited WCRS comprised competition winners from the summer’s Creative Media Camps, as well as those who had been on creative placements with Sony Pictures, Barclays and EON. Ranging in age from 16-20, the group heard talks from Dino Burbidge, our Director of Innovation, Creative team Tom & Jo, who created the award winning Missing Type campaign, Rory Foster, one of our youngest strategists who joined WCRS through our graduate programme and Broadcast Producer Nosisa Majuqwana, who like so many of the visitors had never been to university or considered advertising as a career before coming to WCRS.
Robin Wight began and ended the day by giving motivational talks on the excitement, challenge and satisfaction a career in the creative industries can give. He encouraged the young group to badger those they’d heard for advice, feedback and all round support in their pursuit of their creative ambitions. As the day’s activities rounded up, the group filtered out into the agency – some could be seen talking to creative teams whilst others sought advice from those they met over a coffee, and eagerly asked for the best way they too could be member of WCRS.
An extraordinary day for all.