Today Sky Cinema is premiering its 2016 Christmas TV advertising campaign, in what will be Sky Cinema’s first Christmas campaign since its successful relaunch from Sky Movies.
Audiences are taken through themed advent calendar doors, providing a glimpse at some of the world famous movies that will premiere on Sky Cinema throughout the festive season.
The enchanted campaign opens on a snowy Christmas town, lit by a glowing night sky. It then proceeds to take the audience on a journey through an advent calendar; first to a scene from the Jungle Book starring Mowgli, Baloo and Bagheera, on to the cold depths of The Revenant forest, moving on to Deadpool fighting for his life and finally an advent door opens to Zootropolis characters making their escape.
Directed by Noah Harris, the intricate scenes featured in the advert have been specially created using both hand-drawn and CGI animations, as well as combining new and existing footage from filmmakers across the globe.
Leon Jaume, Executive Creative Director at WCRS said: “How do you like your advent calendar? Chocolates in cardboard or a cinematic blockbuster bursting out of every door suspended in a dazzling night sky above a snow covered village. We incline towards the latter and thanks to Noah Harris and his Christmas elves working around the clock, that’s what we’ve got. Happy Christmas.”