With only 28% of all adults who own smoke alarms testing them on a regular basis, we’ve launched a campaign for the Home Office to highlight the importance of having at least one working smoke alarm in your home, and to encourage everyone to test their alarms immediately, then regularly each month.

We created the campaign alongside our Engine sister agency, Deep Focus, to raise awareness during the winter months when there is an increase in fire-related incidents and deaths.

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Simon Peck, Group Managing Director of Engine UK said: ‘We are delighted to be delivering such an important message to the public. Building on the campaign’s success to date, we hope that this round of the campaign will drive more people to test now and every month, reducing accidental fire incidents and ultimately saving lives.”