We’ve just worked our magic and launched a global campaign to promote King’s exciting new mobile game, Bubble Witch Saga 3.

The latest instalment in King’s successful Bubble Witch franchise sees our hero, Stella the Bubble Witch take on brand new nemesis ‘Wilbur’. Players can ‘Work Their Magic’ and now pull even more amazing bubble bursting moves in an effort to defeat the fiendish feline.

The exciting duel of good vs evil is brought to life with a 30” TV spot, directed by Ben Gregor of Knucklehead to the cool soundtrack of Iggy Pop’s ‘Wild Child’.

The campaign, launched in 9 markets worldwide including UK, US and Germany, is supported by four audience targeted Trueview edits, behind the scenes footage on community pages and a fast-paced snapchat ad.