Or ‘Happy St. David’s Day’ to the non-Welsh speakers amongst us…
Today marks the launch of our ‘Don’t Be A Lobster’ campaign, which we created for Welsh charity Skin Care Cymru aiming to raise awareness of skin cancer in the run up to the summer months.
Skin cancer is now the 6th most common type of cancer in Wales with 784 new cases diagnosed each year. In just ten years, diagnosis rates in Wales have risen by 63 per cent in total – by 86 per cent for men and by almost half for women (44 per cent).
So to coincide with St. David’s Day, we’ve replaced the Welsh flag’s iconic red dragon with the ‘Cymrustacean’ (a lobster) across thirty famous Welsh landmarks, including Pembroke Castle, the Guildhall in Swansea, the Wales Millennium Centre in Cardiff and the Visitor Centre at Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.
The campaign also sees support from Lord Mayor of Swansea David Hopkins, raising the ‘Don’t Be A Lobster’ flag at the Rotunda flag pole outside the Guildhall in Swansea on 28th February, and Nick Ramsay, Monmouth AM and Chair of Assembly Public Accounts Committee, who will be asking the Welsh Assembly to fully back the awareness campaign. Michael Sheen also tweeted the campaign teaser video showing the Pembroke Castle flag hijack, which went live yesterday. The campaign will run until the 10th March.
Show your support on Twitter: #DontBeALobster @SkinCareCymru.
For more information about skin cancer and skin conditions across Wales visit: http://www.skincarecymru.org/.