Creative on fleek

Campaign’s latest ‘Private View’ feature comes from our ECD Billy Faithfull, who’s taken a slightly different approach to the usual writing style and reviewed the industry’s latest work in the form of YouTube comments.

With insults like ‘4eyes’ and ‘grandad’ being thrown about and account management described as ‘#onfleek,’ you’re in for 60 seconds (or so) of light-hearted entertainment, so sit back and enjoy…

Private view: Creative on fleek 

Image: Source

Hula Hoops ‘Sorry! I’ve Got My Hands Full’
328,249 views     Comments 3

YEEEAAHH fuuurst comment! XD

Familiarity and surprise go hand in hand in great advertising and this has got a little of both. Nostalgia FTW. Hope this runs 4 years with “Sorry, I’ve got my hands full”. Cud b iconic and get better with every execution. I’d like 2 write on it.

WTF is nostalgia, 4eyes???

Vodafone ‘Amy’s Birthday’
3,867 views     Comments 2

Vodafone pulled up somewhere between classic McDonald’s and John Lewis. Nice enough, a little wallpaper-ish. Is call-dropping a bit of an odd thing to advertise? Probably my liberal-elitist naïve view of mobile network reliability outside London.

Ur EVERYTHING that’s gone wrong with this country. #takeourcountryback

Finish ‘Combinations’
1,234,567 views     Comments 2

Strategy. #onfleek. Writing. #onfleek. Direction. #onfleek. Account management. #onfleek. Client. #onfleek.

Do U evn kno wot #onfleek means, grandad?

Rustlers ‘360°, 1952 VR experience’
2,169 views     Comments 4

Chemtrails r 4 real, bro.

10 mins of 360 VR of London during the smog of 1952. Dumb. Brilliantly dumb. Another feather in the cap of a brilliant campaign. IMHO. Probably one of those ideas I love that people silently judge me for.

Really? REALLY?! Like, REALLY? You like that?!

¯\_(       )_/¯ FFS, $billz

Heineken ‘no more excuses’
19k+ views     898 Shares     Comments 3

Dat feeling wen ur teams not in d champ league but u have to champion d league lol

Before 2011, you weren’t allowed in a creative department if you didn’t like football, but now we’re a lot more accepting of people like me. Despite a clever social mechanic, Jose ain’t so special in the funny dept. Thx 4 reading, b sure 2 like, share, subscribe, retweet, yammer, snap…



You can view the article in Campaign, here.