THE MILL EXPERIENCE

Leading visual effects company, The Mill, spent the afternoon at WCRS, showcasing and demoing their latest ventures in emerging technologies with their ‘Mill Experience’.

They brought their newest VR projects into the hands (and heads!) of us all at Engine, through a selection of technology and tools. From an interactive sci-fi shoot-out on Oculus Rift…

…to finding our inner Monet on Google Tilt Brush with HTC’s Vive.

They have a dedicated team pioneering the next wave of premium experiences in VR, AR and architectural installations. They showed us the possibilities of using these technologies and how they can enhance the storytelling experience.

Constantly pushing the boundaries of these technologies and evolving these to deal with more sophisticated experiences, the result is some fantastic work.

Their recent collaboration with Google ATAP and Director Justin Lin on Google Spotlight Story ‘Help,’ saw them create an immersive live action film for mobile; a project which challenged them to develop new 360 camera technology. You can watch the making of this project here.

From Hollywood directors to London sewers, The Mill’s collaboration with The Guardian took us on a virtual exploration of all things beneath the streets of London, right from the comfort of WCRS HQ.

We also got a sense of what it was like living in solitary confinement with their 6×9 virtual experience, also for The Guardian. The immersive experience provides an innovative style of storytelling used to ignite conversations around the topic of solitary confinement, and the psychological effects it can cause. Even Obama has given this a try on the White House’s South Lawn and Robert de Niro gave it a shout-out on the Jimmy Fallon show.

The highlight of the afternoon was learning about their most recent innovation, the Mill BLACKBIRD® and the recent film they created for Chevrolet. The Human Race ‘blends cinematic storytelling and real-time visual effects to define a new era of narrative possibilities,’ said Angus Kneale, Chief Creative Officer at The Mill in New York.

The Mill used Mill Cyclops, their proprietary virtual production toolkit, and worked closely with Epic’s Unreal Engine to render and composite Chevrolet’s ‘Camaro’ seamlessly into the footage in real-time AR, allowing the directors to instantly see the final look and composition of each shot. This real-time technology was used to create, alter and produce the short film, blurring the lines between production and post.

A big thanks to The Mill for popping by our offices! And if you’d like to see even more of their work, head over to www.themill.com.