Our new provocative campaign sets out to jolt consumers out of ‘autopilot renewals’.
Today, Green Flag launches its new campaign to stop customers sleepwalking into insurance renewals, and let them know – through bold creative that name checks competitors – that Green Flag is on a mission to raise industry standards.
Our campaign illustrates the great rescue service that Green Flag’s smart network provides to thousands of customers every week for lower prices than the AA and RAC. It spotlights how Green Flag challenges the traditional model and provides great value through a modern service that consumers can trust to rescue them when they need it, via a nationwide network of trusted partners. It puts a spotlight on Green Flag’s differentiators to its rivals.
The campaign is designed specifically for a younger audience (25-34-year-olds),and kicks off with the 30” TV spot premiering on ITV 2 during Love Island at 9pm tonight. The campaign is supported by social and out-of-home.
Piers Newson-Smith, Head of Brand and Marketing Planning, comments: “The breakdown industry has fallen behind the times. If it was invented for the first time today, it would look like Green Flag. This campaign celebrates our smarter network, which uses on the sharing economy to give our customers the cover and service that they need, at much lower prices than our competitors.”
“This campaign is different to anything we’ve done before from a creative point of view. It’s very bold, but the foundations remain the same; Green Flag is a service that is incredibly agile and adaptable to customers’ breakdown recovery needs. We feel it’s just what the industry needs.”
Emma Marsland, Managing Partner at WCRS, comments: We were delighted to further our relationship with Direct Line Group with the Green Flag appointment. And more delighted still to be given the dream brief of jump-starting a great brand in a tired category. Common Sense to the Rescue utterly evokes Green Flag’s modern and straightforward approach to breakdown and it’s been a joy to be able to bring this to life across the campaign.
Client: Green Flag
Executive Creative Director: Ross Neil
Creative Directors: Orlando Warner
Creatives (TV & Social): Tom Madden, Morgan Hinds-Shorland
Creatives (OOH): Ben Brazier, Johnny Ruthven
Agency Producer: Stefanie Forbes
Agency Production Assistant: Camilla Hempleman-Adams
Managing Partner: Emma Marsland
Account Director: Lauren Nuttall
Account Manager: Charlie Warner
Planning: Matt Willifer, Laura Sammarco, Stephanie Biddle
Social Strategy: Duncan McLauchlan, Jack Cartwright
Agency Designer: Lee Burns
Media Agency: Mediacom
Production Company: CANADA
Executive Producer / Managing Director: Oscar Romagosa
Executive Producer London: Marta Bobić
Executive Producer Nevada: Marta Argullós
DP: Daniel F. Abelló
Production Designer: Anna Colomer
Editor: Speade (Carlos Font Clos)
Sound Design: Grand Central Recording Studios
Post-Production: The Mill