First published in the APA Collection

This year’s APA winners have been chosen by a jury of their peers within the advertising and production industries – not only from the UK but China and South Korea’s top creative minds as well.

The APA Collection is unique, as it showcases simply the best of the year’s commercials from UK production companies and agencies. There’s no categories, no gold, silver and bronze – just the best of the best in one reel. It is seen around the world via the DVD distributed as part of Shots magazine and also through their events, which in recent years have taken place in Stockholm, Tokyo, New York and Copenhagen to name a few.

We’re delighted to see two of our very own works feature in the collection; Bupa’s new brand positioning, ‘For Living‘, and E.ON’s brand new collaboration with Gorillaz, ‘We Got The Power‘.

Congratulations to all the winners!

Bupa – For Owning The Dancefloor

Production Company Academy Films
Producer Cathy Green
Director Martin De Thurah
Agency WCRS
Agency Producer Stefanie Forbes
Director of Photography Niels Thastum
Creative Director (Creatives) Joe Miller & Richard Glendenning
Copywriter Dan Gorlov
Editing Company Little Machine
Editor Peter Brandt
Music Company Mute Songs
Sound Company Wave Studios
Sound Engineer Aaron Reynolds
Post Production Electric Theatre Collective

E.ON – We’ve Got The Power

Production Company Blinkink
Producer Ewen Brown
Director Noah Harris
Agency WCRS
Agency Producer Bradley Wood
Director of Photography Patrick Melor
Creative Director Billy Faithful
Agency Art Director Drogo Michie
Copywriter (Creatives) Chris Lapham & Chris McGurk
Editing Company Stitch
Editor Max Windows
Music Company Gorillaz
Sound Company Wave Studios
Sound Engineer Tony Rapacciioli
Post Productionnineteentwenty / Freefolk