Article first published in Campaign.
We were delighted to take the top prize in Ocean Outdoor’s eighth annual digital creative competition with our award-winning concept for Sky Ocean Rescue.
Activist brand Sky Ocean Rescue, set up by media owner Sky, took the commercial prize for The Ocean’s Most Terrifying Killer, with the campaign we created that transforms Ocean’s screens into underwater seas, illustrating the dangers to marine life of plastic waste.
Commenting on the winners, Ocean chief executive officer Tim Bleakley said: “The winners are striking for the power of their visual ideas and innovative use of DOOH technology to achieve business objectives. They’ve been recognised for their immediacy, impact and relevance to their target audiences. I congratulate the winners and look forward to seeing their concepts brought to life.”
Competition was stiff with a record 131 entries which were judged a panel of 14 advertising industry experts.
The winners were announced on October 5 before an audience of 500 guests at London’s IMAX. We shared a £650,000 prize pot to fund our campaigns on Ocean’s screens in the UK and internationally over the next 12 months.