This week sees the launch of our OOH campaign for ‘Sleep Out’ in partnership with End Youth Homelessness and Jack.
The annual national event challenges participants to face the cold of a winter night and swap their bed for a sleeping bag and cardboard mat, fundraising for homeless and disadvantaged young people in the UK. The event does not replicate homelessness but gives an insight into what it might be like.
The posters – illustrated by Oli Frape – depict the dichotomy of ‘Sleep Out’ through a vivid-toned positive description, alongside a creeping negative shadow version, which hail to the challenging nature of the event.
The campaign will appear on 110 sites across the UK, from Bristol to London and Edinburgh – kindly provided by Jack.
‘Sleep Out’s 16 UK-wide events in October and November are expecting more than 3,000 people to take part and raise £1.5million in support of some of the 86,000 young people that experience homelessness in the UK every year.
To find your local event and sign up to Sleep Out, visit: www.eyh.org.uk
Client: End Youth Homelessness
Creative Director: Orlando Warner
Creatives: David Dearlove and Richard Nott
Account Handling: Liz Boothby
Illustrator: Oli Frape
Creative out-of-home agency: Jack (Marketing manager: Steph Gilks)