The Royal Navy

Made in the Royal Navy

Our “Made in the Royal Navy” campaign launches two new major recruitment ads aimed at showcasing the wealth of possibilities it offers female recruits and aspiring apprentices.

“Louise’s Story” demonstrates the sheer scale of opportunities available to female as well as male recruits, from flying a helicopter to driving a speedboat, fixing an engine, or running a warship as its Captain. The biographical television commercial follows the story of Louise, a young woman whose experiences exemplify the possibilities a career in the Royal Navy can offer, regardless of gender. Its release came three days ahead of International Women’s Day 2018.

To mark National Apprenticeship Week, “Modou’s story” focuses on the story of a young man who has pushed himself to personal and professional bests, including completing an apprenticeship within two years of joining, the film reveals what recruits can achieve through Royal Navy coaching.

The films are the latest evolution of the ‘Made in the Royal Navy’ campaign, which uses stories of personal development to communicate that in the Navy, it’s possible to become someone you never thought you’d be.

Both films are based on the lives of real Royal Navy personnel and star real recruits.

  • TV
  • DIGITAL
  • SOCIAL

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